To be real with you, we acknowledge there is work to be done to reduce our environmental impact. The reality is, we deliver world-class innovations on a global scale, and we are very mindful of the impact this can have.
We accept this is an industry-wide problem and we are working on playing our part. One way we can invest in being more sustainable is by making smart choices about who we team up with.
We are proud members of the Better Cotton Initiative. And we are committed to sourcing at least 50% of our cotton as ‘more sustainable cotton’ by 2025.
More sustainable cotton includes cotton sourced as Better Cotton, recycled, Fairtrade and organic cotton.
Better Cotton is not physically traceable to end products. However, BCI Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source’.
The Better Cotton Initiative exists to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future.
BCI Farmers are farmers who care for the environment and respect the rights and wellbeing of workers.
That is the number of BCI licensed farmers in 23 countries worldwide.
BCI’s approach to sustainable cotton farming focuses on environmental, social, and economic sustainability.
More give than take
During the 2018-2019 cotton season, BCI farmers in China used 10% less water than Comparison Farmers.
For the Masses
As the largest cotton sustainability program in the world, BCI aims to transform cotton production worldwide by developing Better Cotton for the mainstream.