Better Cotton | Oakley® US
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To be real with you, we acknowledge there is work to be done to reduce our environmental impact. The reality is, we deliver world-class innovations on a global scale, and we are very mindful of the impact this can have.

We accept this is an industry-wide problem and we are working on playing our part. One way we can invest in being more sustainable is by making smart choices about who we team up with.

We are proud members of the Better Cotton. And we are committed to sourcing at least 50% of our cotton as ‘more sustainable cotton’ by 2025.

More sustainable cotton includes cotton sourced as Better Cotton, recycled, Fairtrade and organic cotton.

Better Cotton is sourced via a system of mass balance and is not physically traceable to end products.
Better Cotton exists to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future.

By choosing cotton products from Oakley, you’re supporting responsible cotton production through Better Cotton.


That is the number of BC licensed farmers in 23 countries worldwide.



BC’s approach to sustainable cotton farming focuses on environmental, social, and economic sustainability.


More give than take

During the 2018-2019 cotton season, BC farmers in China used 10% less water than Comparison Farmers.

For the Masses

As the largest cotton sustainability program in the world, BC aims to transform cotton production worldwide by developing Better Cotton for the mainstream.


BC team up with other partners to support women in farming communities by enabling them to set up their own businesses.
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From helping communities tackle water shortages, to supporting fair working conditions, BC cares about the people who produce Better Cotton.
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