Uniquely: An Affair to Remember
Oakley pulled out the white linens and the holiday silver to cast an ultra-feminine light on Headquarters for the world premiere of “Uniquely” on Thursday night. An intimate gathering of family and friends walked down the red carpet and into an inviting screening of Oakley’s first women’s film.
The entire cast of “Uniquely” (including snowboarders Gretchen Bleiler, Marie-France Roy, Elena Hight, Anne-Flore Marxer, Chanelle Sladics and Anne-Flore Marxer; skateboarders Lauren Perkins and Lyn-z Adams Hawkins; surfers Karina Petroni, Leilani Gryde, Kira Shepard, Sage Erickson and Claudia Goncalves; skiers Kristi Leskinen, Grete Eliassen and Angeli VanLaanen and wakeboarder Amber Wing) arrived by bus from Encinitas, where they are spending the weekend surfing and bonding in a beachside mansion. Even athletes take forever to get ready for a party, especially a black-and-white affair culminating two years of planning, traveling, filming and marketing. After picking up a straggling Chanelle, breaking for Doritos for Lei and Sage and a bathroom break for Elena, the gang arrived just in time.
“Everyone was swapping outfits and doing each other’s hair,” said Kira, an Encinitas resident who only had to walk down the street to meet the girls at their weekend estate. “The house is beautiful, perfect for surfing all weekend and hanging out. It’s so cool to see all these girls from different worlds coming together for this project.”
Anne-Flore interviewed the athletes and other guests for FUEL TV’s The Daily Habit, while Katrina manned the Blue Carpet Special mic, entertaining future audiences while looking stunning in the most unique dress on-site. Go211.com even broadcasted a live webcast of the premiere.
Those who had previously attended movie premieres at the ordinarily masculine Oakley headquarters found a surprisingly elegant atmosphere within the Foothill Ranch compound. Everything from the sugar-free Red Bull to the white drapery to the silver wristbands screamed girl’s night out.
After a couple hours of cocktails and mingling, the crowd moved into Oakley’s state-of-the-art amphitheater for the much-anticipated screening. Uniquely Executive Producer and Oakley Women’s Marketing Manager Liesl Holtz introduced filmer and director John Roderick and thanked Pat McIlvain, VP of Sports Marketing, for backing her dream of making a women’s action sports film.
The lights dimmed as Uniquely took the audience on a 35-minute cultural journey through the mountains of Japan, Russia and Colorado, the breaks of Indo and Oz and the skate parks of the Western U.S. Each girls’ segment drew audible support from her entourage, as well as the rest of the crowd.
“I loved the movie,” said Annie Fast, editor of Transworld Snowboarding. “I mean, I really loved it. The snowboarding in Japan got me pumped up, but the skateboarding was inspiring.”
Similar praises resonated throughout the crowd as it spilled out to the lobby for the live performance by Ming & Ping The Hong Kong-born, San Francisco-dwelling identical twins put on a psychedelic spectacle, complete with Chinese emperors, giant wind-up cymbal monkeys and entrancing video projections. After a few songs, Chanelle led a group on stage to join in the Ming & Ping mayhem,
“Uniquely” will be available as a free download beginning on December 1st at www.oakleywomen.com/uniquelymovie. A download code will be distributed in the November/December issues of Foam, Happy, Surfer, TW Surf, Surfing and EXPN, allowing readers to download the film one month before the public. The film will also be distributed through the Oakley Rev Tour and an upcoming Kelly James tour.