Southwest Jammin’: Oakley’s Banana Beat Artist Lounge Drops Into South by Southwest Festival, O’s Celebrity Family Rages


Everyone knows that Oakley brings the party…wherever it goes.

South By Southwest (SXSW), one of the country’s most prominent film, interactive and music festivals, went off once again in Texas last week. And the Big O, as usual, brought its star power and vibrant family of artists to the scene to rock Austin the only way it knows how…with sick style.

By day, festival-goers dropped into Oakley’s popular Banana Beat Artists Lounge, taking in the sights of stars, steezy Oakley gear/eyewear and a mouthful of Banana Beat Records, the brainchild label of Oakley music star producer/artist, Cisco Adler.

With appearances from Allen Stone, Bosco Delrey, Charlie Simpson, Dillion Frances, DJ Gina Turner, DWNTWN, Graffiti6, Lights, Megalyn Echikunwoke, Mouse House, Neon Indian, Nick Waterhouse, Ninjasonik, Outasight, Papa, Polarsets, Shiny Toy Guns, Waters, We Are the In Crowd, Young Empires and ZTrip – it was one vibrant display of O’s entertainment family across several unique niches and genres.

And of course, it wouldn’t be an Oakley party without blaring music getting the place jumping.

With Cisco Adler headlining, Charlie Simpson, Mod Son, Caitlin Moe & Mia Moretti, Terraplane Sun, Will Crum, G Eazy, Pat Brown and the Bad Rabbits threw down sets for the SXSW crowd.

All in all, the gathering was yet another rockin’ sample of Oakley’s Alternative and Music Cultures deep in the heart of Texas. And with Anthem Magazine, Blackbook Magazine, Billboard Magazine, Guitar World Magazine,, Nylon Magazine, the San Francisco Examiner, Vibe Magazine and Young Hollywood in the house to capture the stoke and the action, plenty of buzz surrounded Oakley’s Banana Beat Artist Lounge all weekend long.

If that wasn’t quite enough, Oakley’s own superstar music artist/producer/entrepreneur, Lil’ Jon, set the night on fire one of the nights – joining DJ’s like Steve Aoki to get the scene raging into the wee hours of the morning. Yeaaaah!

Special thanks to sponsors: Cellairis, Body Armor Superdrink, Sol Republic and New Era