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First Ever Oakley Bass Fishing Tournament, The Oakley North Texas Classic, A Success
The first ever Oakley Bass fishing tournament went off this past weekend at Sneaky Pete’s Resort on Lake Lewisville just north of DFW airport in Dallas, TX. Friday’s registration was held at Bass Pro Shops Grapevine location. Nearly two-hundred grass roots bass tournament anglers showed up, registered, got an O-Lab tour and had an Al Janc cooked burger. The National O-Lab was the center piece of the entire event – offering tours throughout the three day event to all anglers who participated in addition to BPS staff and customers interested in seeing the show.
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The O Lab Catches Innings in Saint Louis
The Rolling O lab was back in the Lou for one of the greatest rivalries in Major League Baseball.
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Rolling O goes to the freestyle.ch
Last weekend the highlight for all fans of Skateboard, Freeski, Snowboard and FMX in Europe took place – the freestyle.ch in Zürich, Switzerland. It’s the home event for Oakley’s Zürich-based European headquarters, and of course the place to be for the Rolling O Lab as well.
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O Lab Shred Alert: Aspen Ski and Board Company
The O Lab rolled in to Columbus Ohio geared to pump up the seasonal opening for the Aspen Ski and Board Company. With locations in Polaris, Upper Arlington and a dedicated web sales team, die-hard skiers and boarders alike filled the 35-foot lab one after another to learn about Oakley’s High Definition Optics.
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Oakley's Pep Fujas and Simon Dumont Cycle for Charities
PROFESSIONAL EXTREME ATHLETES CYCLE FOR CHARITIES Local Utah and National Professional Freeskiers and extreme athletes unite in West Coast Bike Ride to raise money for injured and fallen athletes and their charities. Professional freeskiing athletes are on a mission the whole month of October along the Pacific Coast. The “Cycle for a Cause” charity bike ride from Seattle, Washington to San Diego, California has been established to raise money and awareness for fallen and injured individuals in the freeskiing community.
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Sneak Peek: Chip Foose Jupiter™
Last year, we honored him with the Chip Foose Signature Series Gascan. This year, Oakley Jupiter will get the same treatment.
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Rolling O Lab gets a Taste of Madison
Eating, performance & Optics Defined! Once a year, 60+ restaurants & 175,000 hungry & thirsty folks gather atop the isthmus at Wisconsin’s State Capitol square. They’re there to sample Madison Chefs’ greatest creations and this year they also got to sample Oakley’s finest: HDO optics!
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Eye Contact-Dealer Education and Retail Day
The O-Lab swung into Madison WI’s west-side for a day of dropping HDO knowledge on Wisconsin Oakley Dealers. Our gracious host, local Oakley RX Dealer, Eye Contact of Madison provided the location and the man-power for the day.
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Oakley Teams Up with Young Survival Coalition and Michelle More
Oakley proudly extends their valued partnership with Young Survival Coalition (YSC), the premier international, non-profit network focused on the concerns and issues unique to young women affected by breast cancer. This year they will introduce two new, special edition YSC women’s sunglasses – Dangerous and Commit. These pieces will join the already popular Oakley Ravishing and Enduring styles to create a comprehensive Oakley YSC eyewear collection. All pieces of this collection benefit the continuing efforts of the YSC.
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Oakley Triathletes, Celebs Compete in Malibu
Competitors swam a half-mile in the Pacific Ocean, followed by an 18-mile bike ride along the Pacific Coast Highway, and a four-mile run on pavement and sand in Zuma and Trancas beaches.
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Oakley’s Alinghi just two points ahead for the overall D35 season championship
Oakley’s Alinghi had mixed results at the final day of the HP Cup La Reserve – finishing the regatta in second place behind Okalys-Corum helmed by fellow Alinghi team member Loïck Peyron.
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The O Lab Goes Fishing in Denver
For the third year in a row the Rolling O Lab made its way to Denver, CO for the annual Fly Fishing Retailer.
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Endless O Tour
Oakley’s Rolling O Lab made its first ever stop in Grand Rapids, Michigan on September 2, 2009 for an exclusive gathering for Oakley dealers. Employees and owners from 34 shops didn’t miss the opportunity to witness the technology behind the world’s greatest eyewear.
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Oakley Announces Athletes & Filming Dates For FUEL TV’s Oakley Week
For the first time ever, FUEL TV’s signature show “The Daily Habit” will be filmed in front of a live to tape audience at the Oakley Theater in Foothill Ranch, CA.
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Oakley Sponsors Young Survival Coalition's First Annual Charitable Bike Ride for Breast Cancer
Oakley sponsors the Atlanta affiliate of the Young Survival Coalition’s first Tour de Pink charity cycling event on Saturday, October 17 at Perimeter Mall in Atlanta. The event offers routes in length from one to 100 miles, providing fun for both families and cycling enthusiasts. Registration is only $25 until September 1, 2009.
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Dealer Event in Milan
On the very hot morning of the 12th September, 7am, our infamous O-Lab made its way through the Italian city of Milan, accompanied by a official police escort!
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One Life With Chanelle Sladics
Chanelle Sladics, a professional snowboarder, stays, as the media says, “smoking hot” from simply doing what she loves. Chanelle prefers anything outdoors and states that she cannot go a day without action. Easily recognized as a world class snowboarder, Chanelle also turns heads skating and surfing. A true testament to her natural born athleticism happened on only her third day of snowboarding, when she skipped a lesson and entered a pro/am slopestyle competition.
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Rolling O Lab at Indianpolis MotoGP
17 of the world’s absolute best came to Indianapolis for the 3rd year now to try and stake their claim at this historic track. The Rolling O Lab was on hand to stoke out the crowds with some HDO knowledge, and lend support to the Oakley retail garage for the weekend.
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Oakley and Commonwealth Come Together for Two Pairs of Frogskin Sunglasses
Oakley and Virginia Beach/Washington D.C. based retailer, Commonwealth, have come together to work on two pairs of Frogskin sunglasses that will be released Saturday, September 5th and online Labor Day, September 7th.
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Prince In Radar Hits Game Winning Homer
You know you’ve got a good ballgame on your hands when a triple play isn’t the highlight of the game. Instead it was a bottom of the 12th inning; blast off the bat of Milwaukee’s Prince Fielder slugging a home run for a 2-1 win.
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Rolling O Lab MotoGP in Misano, Italy
After a quick stop in Ferrara, the Rolling O left for Misano, where the 13th round of the MotoGP season was about to take place.
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Oakley's Ichiro 2nd Fastest To 2,000 Hits
Oakley’s Ichiro Suzuki took Gio Gonzalez’s first offering for a ball. He drilled the second pitch down the right field line for a double and his 2,000th career hit.
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Golf Tournament with the Pros Wrapup
2nd Annual JSerra Ice Lions Golf Tournament
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Dealer Event in Ferrara
Last week you could witness a clash between two worlds: Oakley’s high end Rolling O Lab met the beautiful ancient Italian city Ferrara!
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