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From the Pits at the Allstate 400 at Brickyard
Although there was plenty of controversy at this years Allstate 400, Oakley’s presence and impact cannot be denied. With an estimated 180,000 fans in attendance, the Rolling O Lab was at it again, educating fans on today’s eyewear marketplace.
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Sneak Peek: Mambo Antix™
Franco-Hungarian Flavien Demarigny, a.k.a. Mambo is known as a probing painter, traveling designer and observant graphic artist
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Cerlitas
Celebrity hosted event in Los Angeles benefits Riders for Health
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Oakley "Breach the Vault" Contest Continues
Oakley, Inc. is excited to announce a new promotion for their new OakleyVault.com website.
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Oakley is back in the “Dirty South”
The Oakley Rolling O Lab has once again rolled through Chattanooga, Tennessee for Jason Aaronson’s annual Dirty South golf tournament.
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Polarized Oakley Nanowire™ 3.0 featured in “G.I. Joe: The Rise of Cobra”.
“G.I. Joe: The Rise of Cobra” movie features the Polarized Oakley Nanowire 3.0 sunglasses.
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Summer X Games 15 Preview
X Games 15 is right around the corner…
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Wakeboarding at Aschheim, Germany
Immediately after the Zürich event, the Rolling O Lab drove over to Aschheim, Germany. Located right outside of Munich, this place is fantastic for Wakeboarding, and the German team invited over 150 dealers for HDO training, bavarian food and wakeboarding fun.
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Oakley European Headquarter's Store Opening
The Lab made a quick stop in Zürich, Switzerland before going to Munich to be part of the shop opening at Oakley’s European HQ. The Rolling O Lab was there introduced to Oakley’s own HQ staff and invited local media, who learned all about Oakley’s optical technology and benefits.
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Wild Wing Cafe Welcomes the Rolling O Lab
The Rolling O Lab nestled up next to the Wild Wing Cafe in Knoxville, Tennessee for another Thursday Night Winch Jam session.
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Diecast NHRA Funny cars and Pro Stock motorcycle collectibles return
Oakley unleashes collectible diecasts.
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Oakley Lands in China
To celebrate Oakley nation landing to China, Oakley China joined a two-week exhibition in front of the well-known Shanghai department store, Jiu-Guang, which sits adjacent to the famous Jingan Temple.
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Oakley Models, Photo Booth & HDPolarized
To mix things up this year Oakley took a new approach to our Rolling O Lab presence at the Red Bull US Grand Prix Laguna Seca. Wanting to bring a more compelling and fun atmosphere for Oakley race fans, two Oakley models were added to the crew and a custom photo booth with a HDPolarized eyewear focus.
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Ironman Frankfurt/Main
The city of Frankfurt/Main, located in the heart of Germany, was the stage for the unveil of Europe’s Rolling O Lab. The Ironman Frankfurt, attracting the best athletes in that discipline battling for the Hawaii qualification, was about to take place on July 5th.
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Team Ducati MotoGP
Oakley and Ducati are two companies that not only align perfectly, but work together on several levels – from making Ducati’s official eyewear to both their riders Nicky Hayden and Casey Stoner being Oakley athletes. Yesterday during the Qualifying Rounds, Oakley was able to hang out in the Ducati Pits to watch the pit crew work their magic with both riders. The result was the 3rd and 8th fastest qualifying times.
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Oakley Announces Custom Jawbone Eyewear in Tour de France
Oakley, Inc. today announced updates regarding the 2009 Tour de France and the concurrent worldwide release of JAWBONE, a revolutionary breakthrough in performance eyewear.
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T-Pain Signature Series Split Thump Oakley Sunglasses
New Signature Series Split Thump Debuts
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