Articles by Date

May 2010

  • Oakley's "Learn To Ride" Teams Up With Audi Sportscar Experience


    Posted about 4 years ago by Jeremy McCassy

    On Thursday, May 20th, 2010 Oakley brought its “Learn to Ride” program to Infineon Raceway in Sonoma and teamed up with Audi and their Audi Sportscar Experience to give celebrities an opportunity to drive the 2010 Audi R8 V10 on a real race track with Oakley professional drivers Pat Long and Kelly Collins. Grey’s Anatomy star Ellen Pompeo, Parenthood stars Dax Shepherd and Mae Whitman,

  • Rolling O Hits the NHRA Southern Nationals

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    Posted about 4 years ago by Jared Seymour

    What do Oakley and NHRA Top Fuel cars have in common? Both are unstoppable forces when headed in the right direction, and Oakley is proving just that at these events.

  • Rolling O Lab at the Giro d’Italia


    Posted about 4 years ago by Denise Steiner

    The early bird catches the worm! With that in mind we arrived in the beautiful city of Ferrara as the first exhibitors at 04:45 am. Sleepy, but well organized our driver Jan started the assembly of our black monster right in front of the medieval castle.

  • A Weekend of “Performing Beautifully”

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    Posted about 4 years ago by Oakley

    This past weekend, 50 women descended upon the Napa Valley to experience firsthand the latest product innovations in Oakley’s 2010 Fall Women’s Active Collection – including sunglasses and apparel.

  • Oakley Supports Australians In Film


    Posted about 4 years ago by

    Oakley supported Australians in Film who honored several actors on May 13th at a rooftop cocktail party at the Thompson Hotel. Chris Hemsworth and Ryan Kwanten won the “Breakthrough Artist Award” for their work in film and television. This year the Heath Ledger emerging artist award and scholarship for a young actor went to a beautiful young woman named Bella Heathcote, who will be pursuing her acting talent in the United States with the assistance of the scholarship.

  • Southern Hospitality


    Posted about 4 years ago by Matt Murray

    On a delightfully cool Carolina spring day, the 2010 Oakley Pro/Am golf series kicked off. The atmosphere was top notch with the new logo on display at the sign up booth everyone was more than impressed with the tournament.

  • Denver Tour Stop


    Posted about 4 years ago by Eric Warble and Brian Carlin

    A city known for healthy lifestyles and outdoor activities, Denver served as a perfect host for the Rolling O Lab to set up and showcase Oakley’s patented High Definition Optics.

  • The O Lab Keeps Pace with the OC Marathon

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    Posted about 4 years ago by Kyle Matias

    After skipping over the pond and back for a tour down under, the O Lab was happy to be back in the states for this year’s OC Marathon.

  • Oakley Fan Bags a Flying Tiger

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    Posted about 4 years ago by Danny Evans

    Tatsuya Shiga wasn’t shopping for a piece of history that day, but that’s what he walked out with.

  • Rolling O and Race Action in Monza

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    Posted about 4 years ago by Immo Paulsen

    From May 7th-9th, the Rolling O Lab went to the Superbike race in Monza, Italy. Positioned in the Ducati village, the Rolling O Lab crew was prepared to educate large crowds on HDO technology.

  • Hibbett Sports 2010 Managers Meeting

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    Posted about 4 years ago by Kyle Bitner

    The Hibbett Sports 2010 Managers Meeting at the Birmingham, Alabama conference hall was the most recent stop for the East Coast Rolling O Lab.

  • St Anthony’s Triathlon

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    Posted about 4 years ago by James Smat

    This year the Rolling O Lab was on hand in St. Petersburg, FL for the 27th annual running of the St. Anthony’s Triathlon. The lab was set up in the “Sports and Fitness Expo” area right on the harbor in beautiful downtown St. Petersburg with the goal to educate competitors and fans on why Oakley HDO is so crucial to peak performance.

  • Sneak Peek: Caia Koopman Signature Series

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    Posted about 4 years ago by Danny Evans

    Oakley offers women a wearable work of art created specifically for them by renowned artist Caia Koopman.

  • “My Eyesight Was Saved That Day”


    Posted about 4 years ago by Danny Evans

    Navy Hospital Corpsman 3rd Class William Ferguson’s harrowing tale from Afghanistan.