Oakley Partners With YSC for Breast Cancer Awareness During IRONMAN World Championships in Kona
Oakley and the Young Survival Coalition are at it again. Continuing their successful, four-year partnership, the two have come together once more for a great cause during Breast Cancer Awareness Month. Oakley has created a small selection of pink and white versions of their newest sport performance sunglass; Radarlock. The glasses are designated for a select group of IRONMAN World Championship elite athletes and Oakley has pledged $100 to the YSC for every athlete who crosses the finish line in Kona wearing the pink and white editions.
Four-time IRONMAN World Champion, Chrissie Wellington has a special place in her heart for breast cancer awareness, as she lost her grandmother to the disease a few years ago. Wellington was the first and only to sport a one-of-a-kind, white and pink Oakley sunglass during her performances at the World Championships in Kona. Wellington has worn a white and pink glass in honor of her grandmother for the past three years. Although Wellington is not competing in this year’s event, Oakley is continuing, and expanding, this tradition during the 2012 Kona IRONMAN World Championships. A large number of athletes (men and women) will be racing in the new pink and white Radarlocks at this year’s competition, honoring the YSC and breast cancer awareness.
Young Survival Coalition (YSC) is the premier global organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer. YSC offers resources, connections and outreach so women feel supported, empowered and hopeful.
Oakley is a proud supporter of breast cancer awareness and couldn’t be happier to continue the relationship with the Young Survival Coalition. Some of the best triathletes in the world will be coming across the finish line on the biggest stage in the sport, showing their support for a great cause. We commend all the athletes who will take part in this great initiative on race day.
To learn more about the Young Survival Coalition, visit Young Survival Coalition
Also, to learn about more Oakley/YSC products, visit Oakley Young Survival Coalition Collection