Recent Women News
For months, a steadfast crew of Oakley employees, known as the Pink Pedal Pushers, trained, raised money and committed to jump in their Lycra for the West Coast Tour de Pink, a 220-mile bike ride on Southern California’s coast to raise awareness and funds for Young Survival Coalition (YSC), a foundation that ensures no woman diagnosed under the age of 40 faces breast cancer alone.
Unfinished Business: A Look Into The Mind of Olympic Silver Medalist Lisa Norden From the Oakley Safehouse in Kona
2012 Olympic silver medalist, Lisa Norden spent over a week with us during the IRONMAN World Championships, living in the Kona Oakley Safehouse along side Oakley staff members. At first glance, Norden can be perceived as a bit shy; quiet perhaps. But over time, you begin to get the sense that Norden is not so much shy, as she is just a down right polite, well mannered girl from Sweden, trying not over-impose in any way (she didn’t). After a bit of coaxing, Norden opened up and fit right in, just like she was a part of the Oakley family, which she is.
At first light, Keramas essentially did the job of the contest director and made the call: the women’s Final of the Oakley World Pro Junior would run. With well-overhead, glassy barrels peeling down the reef, it was the ideal stage for determining the best women’s junior surfer in the world. Nikki Van Dijk and Bianca Buitendag likely approached the waterline with thoughts of both glory and terror. Find the right one, claim the biggest title in junior surfing. Pick the wrong one: say hello to the reef.