Recent Women News
The 12th annual Powder Awards and Reader Poll returned to the historic – and rumored to be haunted – Hotel Jerome in Aspen, Colorado last night. There was crazy energy in the hotel as everyone who’s anyone in the ski industry gathered for a night celebrating yet another amazing year of athletes crushing it, photographers freezing spectacular moments in time and video production teams putting it all on film for us to relive over and over again.
Oakley sleighs it at Winter X Games. Literally. Exhibit O: The super private media event on Tuesday night, where Oakley Team Snowboard and Ski Stars took industry reporters on a horse-drawn sleigh ride to the ultra-remote Pine Creek Cookhouse. Literally in the middle of nowhere, Snowboard Team Rippers Eero Ettala, newly-signed Maddy Schaffrick, Gretchen Bleiler, Kohei Kudo and Matt Ladley – as well as Ski Star Simon Dumont – dined with and chatted with the media about the coming X Games contest this week and Oakley’s 2012 snow apparel/gear line. All following a chilly and undeniably memorable journey by slay in the dark of night in the outskirts of Aspen.
The winter’s first snowboard halfpipe contest, Grand Prix at Copper, saw Oakley teammates Maddy Shaffrick and Queralt Castellet, standing side-by-side on the podium in second and third place, respectively.