Women Articles by Date

January 2012

  • Oakley Family: Action Sports & Hollywood Collide at ‘Learn to Ride,’ Sundance Film Festival

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    Posted about 2 years ago by Andrew De Lara

    “Yyyyyeaahhhh!!!” You know the line. It’s from none other than Oakley superstar music artist/producer, Lil Jon. Just one member of Oakley’s power-packed entertainment and sports family. There’s no better display of The Big O’s uniquely glamorous network of celebrities, global music superstars, Hollywood A-Listers and world-class athletes – sharing the Oakley love – than at the ultra-famous Sundance Film Festival every year. Dropping in for Oakley’s famous “Learn to Ride” event at this year’s Festival, scores of celebrities collided with Oakley Snowboard Stars Danny Kass (Olympic Medalist) and “The Dingo” – as well as Oakley Team Surfer Erica Hosseini and Skate Team Rider Lauren Perkins – to shred some powder. First visiting Oakley’s Sundance “Headquarters” throughout the week (Danny Masterson’s “Downstairs” venue) to pick out Oakley Snowboarding gear, mingle with Tinsel Town’s hottest and chat with select media personalities, the stars got down with the full Oakley Sports and Entert...

  • Three-Peat! Ski Star Kaya Turski Claims Winter X Games Slopestyle Gold

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    Posted about 2 years ago by Andrew De Lara

    It wasn’t a usual walk in the park for Kaya Turski. But the defending Women’s Slopestyle Champion charged back from behind in the final round of the contest on Thursday – racking in a 95.00 to claim her third-consecutive Winter X Games Gold Medal in the event. She’s the first woman ever to have accomplished the feat. “I’ve never seen the level so high as I’ve seen it today,” Kaya said, rocking her Oakley eyewear and gear. “Everyone is taking training seriously, eating well, and working hard, it’s going to be a crazy couple of years.” But it wasn’t anywhere as easy as it had been in the past.

  • Oakley Cleans Up at the 2012 Powder Awards & Reader Poll

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    Posted about 2 years ago by Elishia Matta

    The 12th annual Powder Awards and Reader Poll returned to the historic – and rumored to be haunted – Hotel Jerome in Aspen, Colorado last night. There was crazy energy in the hotel as everyone who’s anyone in the ski industry gathered for a night celebrating yet another amazing year of athletes crushing it, photographers freezing spectacular moments in time and video production teams putting it all on film for us to relive over and over again.

  • Sleighed It! Oakley Snow Team Stars Host Winter X Games Media at Private Pine Creek Cookhouse Event

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    Posted over 2 years ago by Andrew De Lara

    Oakley sleighs it at Winter X Games. Literally. Exhibit O: The super private media event on Tuesday night, where Oakley Team Snowboard and Ski Stars took industry reporters on a horse-drawn sleigh ride to the ultra-remote Pine Creek Cookhouse. Literally in the middle of nowhere, Snowboard Team Rippers Eero Ettala, newly-signed Maddy Schaffrick, Gretchen Bleiler, Kohei Kudo and Matt Ladley – as well as Ski Star Simon Dumont – dined with and chatted with the media about the coming X Games contest this week and Oakley’s 2012 snow apparel/gear line. All following a chilly and undeniably memorable journey by slay in the dark of night in the outskirts of Aspen.