Girls Wakeboard Day

More than 100 women, including media members and celebrities, took part in the "Oakley All Girls Wakeboard Day" at the East Coast Park in Singapore on Sunday, drawing more than 300 spectators.

Only women were invited to wakeboard on Sunday, a popular idea among the first timers. (About half of them were beginners, a healthy sign that the sports is taking off among women.)

"It’s fun to ride with a group of women,” said Janice Teo, a participant. “We can push each other to learn new things. Basically it’s fun to hang out with my friends."

On shore, people could check out the launch of Oakley Women’s Summer Collection, highlighting the latest women eyewear models—Disobey, Behave and Speechless, which encompass Oakley’s High Definition Optics. Girls could also pamper themselves to massage, nail art, hair braiding and airbrush tattoos.

“We would like to encourage more women to lead a sporty lifestyle and wakeboarding is one such way to do that,” said Joey Ng, Oakley Sports Marketing. “Together with our uniquely Oakley Campaign, this event truly personifies our beliefs of how women in sports can be Sporty, Trendy and Feminine.”


Tess Weaver


July 22, 2007