Butt Huggers? Say what? ‘Undies run’? For those new to the Ironman World Championship in Kona, there’s one funky tradition that’s sure to raise an eyebrow or two. It’s none other than the infamous “undies run.” And yes, it does involve underwear…just in case you were wondering. This year was no different in its nuttiness (no pun intended).
Well, its official Oakley is settled into our beautiful safehouse in Kona, Hawaii for Ironman 2010. The compound is one of a kind with a tennis court, pool, four small houses, lavish gardens and an ocean dock on the three acres that make up the grounds. Current Sports Marketing staff and former triathletes Greg Welch, Cuan Peterson and David Hyam have set up the house nicely with the help of Bryan Shelton from North American Marketing.