Southern Hemisphere Premiere
We were lucky enough to host stop one on TCP world tour in Sydney on September 21st, with three of the movies stars in attendance; Zach Leach, JJ Thomas, Sam Luebke.
After the riders did the round of obligatory TV interviews, the night kicked off at the Academy Twin cinema in Oxford St, Paddington. The 240 retailers, media, representatives from the snow industry and snowboarders were milling in the foyer sucking back Corona’s and devouring hot dogs. Eventually everyone filed into the cinema for the big screen premiere. The reception from those at the event was awesome, everyone appreciating a very unique approach to a snowboarding flick.
The premiere was followed by an after party just down the road at Ruby Rabbit. The DJ played until the early hours to a crowded dance floor fuelled on vodka-Red Bulls. More than one retailer commented on what a great act Oakley has developed in snow, not only in events and the movie, but the team which represents us.