Oakley's Jadson Andre Wins First ASP World Tour Victory In Brazil


Oakley’s Brazilian rookie Jadson Andre claimed his first ASP World Tour victory last week at the Billabong Pro Santa Catarina, defeating former nine-time ASP World Champion and current ASP World No. 1 Kelly Slater in an action-packed final.

Andre earned his inaugural victory on home grounds in front of a packed and passionate crowd at Praia da Vila. 

 The announcers joked that it would be a national holiday in Brazil the next day as Andre was cheered up the beach. “What do I say?” Andre said. “This is my dream. This is everything I have worked for in my life. To be on the beach and hear that I was the winner, something special came over me. I don’t know how to put into words. It’s a miracle. I have had some bad things happen in my life, but this is amazing. I am so thankful to everyone for this.”

The young Brazilian was a standout in every round of competition, blending full-rail carves with effortless air reverses, and dominated the challenging final conditions to best Slater. The win vaults Andre from 13th to 4th on the elite ASP World Tour rankings and puts him in an excellent position heading into the close of the first half of the season.

Oakley Sports Marketing Global Surf Manager Ronny Nelson stated, "Jadson Andre showed signs of brilliance today by defeating World Number 1 and Nine Time World Champion Kelly Slater in the finals of the Santa Catarina Pro. Jadson displayed a new school approach today in his surfing and took down some of the most innovative surfers in the world including Dane Reynolds. With this excellent result, it will for sure boost Jadson into the top ten in the World of Surfing and solidify him as one to be reckoned with.”

"It’s very important in terms of my ranking," Andre said. “Not only to help make the Top 32 cut-off, but also to help my seeding at J-Bay and Teahupoo. I know Kelly [Slater] can get a score whenever he wants so I tried my best to get scores early and keep the pressure on.”

Andre becomes the first rookie to win an ASP World Tour event since Bobby Martinez in 2006, and the first South American since Oakley’s Adriano de Souza, last year in Spain. He is also the first Brazilian to win in Brazil since Peterson Rosa won Rio in 1998.

"Adriano [de Souza] has been my hero for a long time," Andre said. “All the pressure has been on him these past years and I have learned from him. He is an inspiration and has helped me so much this year. It feels amazing to represent my home country and win here for Brazil.”

While Slater never quite found his high-scoring form in Brazil, the Floridian adapted to the conditions each and every round, exhibiting his dominant nature throughout the Billabong Pro Santa Catarina. The Runner-Up Finish sees Slater ascend to the top of the ASP World Tour rankings – a dangerous place considering the upcoming events.

"It definitely puts me in a good spot this season heading into Jeffreys [Bay] and Tahiti," Slater said. “I think it’s been almost two years since I’ve led the rankings and yeah, it feels good. Obviously, you want to win every heat, but that said, I didn’t lose to a Mick [Fanning] or a Joel [Parkinson] or a Jordy [Smith] who are probably bigger threats in terms of the title. Jadson [Andre] winning here today is special and it’s probably something that he’ll remember for the rest of his life.”

The current ASP World No. 1 showed little, if any, weaknesses throughout the event, only falling to Andre’s dynamic forehand in the final.

"In these conditions it was always going to be tough to beat him [Andre]," Slater said. “I would have had to gotten the set waves and had sections to pull some airs off. He was pretty unbeatable in these conditions and he took down everyone. We’ll see if he can match the performances at places like Teahupoo and Pipeline.”

The next stop on the 2010 ASP World Tour will be the Billabong Pro Jeffreys Bay July 15 -25, 2010.

1 – Jadson Andre (BRA) 14.40
2 – Kelly Slater (USA) 14.00

SF 1: Jadson Andre (BRA) 17.70 def. Dane Reynolds (USA) 16.67
SF 2: Kelly Slater (USA) 13.50 def. Owen Wright (AUS) 10.56


QF 1: Jadson Andre (BRA) 15.50 def. Michel Bourez (PYF) 15.27
QF 2: Dane Reynolds (USA) 14.27 def. C.J. Hobgood (USA) 13.17
QF 3: Owen Wright (AUS) 13.34 def. Taylor Knox (USA) 12.43 
QF 4: Kelly Slater (USA) 15.43 def. Jordy Smith (ZAF) 13.87

1 – Kelly Slater (USA) 21750 pts
2 – Jordy Smith (ZAF) 18500 pts
3 – Taj Burrow (AUS) 18250 pts
4 – Mick Fanning (AUS) 15500 pts
4 – Jadson Andre (BRA) 15500 pts


Erin Edwards


May 02, 2010

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