East Coast Invasion


Oakley supported three East Coast surf events in September, including the Oakley Pro Junior presented by Heritage Surf and Sport. The event took over Sea Isle, N.J where Labor Day weekend crowds watched competitors make the most of the conditions.

Cory Arrambide (Ventura, CA) came out with the win, scalping his first Association of Surfing Professionals Pro Junior event of this season.

“I’m so stoked right now,” Arrambide said. “I’ve been trying hard all season, but it’s just so hard to win these things. There’re so many good guys. To come all the way out here and win is a great feeling and it puts me in a really good position for the rest of the season.”

The next weekend, the Rolling O Lab cruised into the core surf community of Bel Mar, NJ, where the Bel Mar Pro was underway. Oakley’s Brian Toth maintained the lead throughout his heats and was able to pull off a win.

Next up was the Unsound Pro. Surf contests regularly take professionals to desolate beaches and tropical paradises, but rarely to a historic break near a major metropolitan city. Long Beach, N.Y., known for its high-quality waves and close proximity to the Big Apple, made for the perfect location for the Unsound Pro.

The most prestigious contest on the East Coast finished up in epic fashion last weekend in Long Beach. Fun 2-3-foot conditions lasted throughout the contest and the final day was graced with perfect weather and a three-foot groundswell. Chest to head-high sets reeled off the Lincoln Boulevard jetty, offering competitors plenty of scoring possibilities.

In the Men’s Pro division, defending champion Brian Toth and Asher Nolan (2005 champion) both looked unstoppable on opposite sides of the draw. And Sam Hammer and Jeremy Johnston quietly made their way into the final with solid, committed surfing.

At 10:30 as the finals got underway, most were in agreement that Toth or Nolan would take the title. But the whole beach would be in for a shocker, when New jersey power house Sam Hammer snagged one of the few rights to come in and threw down four viscous forehand hacks. His efforts landed him a 7-point ride and gave him a strangle hold on the final. In the final minutes Asher Nolan took off on a smaller left and tore it to shreds. The judges gave him a 7.13, which was just short of the 7.16 he needed to move into first. In the end, Sam Hammer held off the two former champions to land the 2007 Unsound Pro title and $11,000.