TAC Video Recap


“Oakley snowboarding held another amazing Oakley Arctic Challenge in Oslo, Norway,” said Matty Swanson, Snow Sports Marketing Manager. “With a divide and conquer strategy amongst the 30 Oakley crew and 300 staff and volunteers on site. The event ran smoother than ever before. Our tactics were defined and thorough, from a live global TV / web cast, to our newest eyewear team rider Kevin Pearce, winning the event for a second year in a row. I say this with great passion that there is no doubt Terje Haakonsen has been the biggest ambassador to our Eyewear team for almost two decades. And Oakley’s support has given him the opportunity to change snowboarding with his riding, and his event, forever.”

Enjoy our recap video footage exclusively brought to you by Oakley TV!


Matthew Murray


February 27, 2008