MFR Wins At TWS Riders Poll Awards


Each year TransWorld Snowboarding polls top pros and magazine readers, asking for their picks in a variety of categories. With votes tallied, snowboarding’s celebration of riders and their pursuits enjoyed one last wild night in Las Vegas as the 10th Annual Rider’s Poll took over the Hard Rock Casino during the SIA tradeshow.

Oakley’s Marie-France Roy ruled the evening on the women’s side, taking home two prestigious awards: Women’s Video Part Of The Year and Rider’s Choice, proving she’s still snowboarding’s It Girl. Oakley signed “MFR” three years ago when she graduated from university with a degree in marine biology. The two awards she won last week will join the rest of her booty in the aquarium where she likes to store them.

On the heels of her groundbreaking part in Kids on Shred’s Any Means, MFR won Rider of the Year honors from both Snowboarder and Transworld Snowboarding last year. Rather than sit back and soak it in or follow the same path that had garnered her such acclaim, Marie spent last winter far from the parks and rails that highlighted her Any Means part. Instead, MFR tackled a new challenge: the backcountry. The results of this initiative can be seen in 1242’s Uniquely and the new flick No Correct Way. From BC to Russia, with perhaps one or two urban landscapes in between, MFR keeps her momentum intact as she produced “Best Video Part of the Year”.

In an industry that continues to feed into the ethos that a female pro is only as good as her last podium, Marie shows that taking a vanguard approach can still pay off. MFR likes to create and maintain her own style, and is not one to walk in the footprints of others.

It’s quite possible that Marie-France Roy was born in the snow, and if not, there was surely snow on the ground that day in 1984. In fact, Marie-France can’t remember an April 17 birthday without snow and ice all around her. This may not be a surprise given that her hometown of Les Eboulements, Quebec is nearly 900km northeast of the winter-wonderland known as Montreal. “I come from a beautiful little town,” she says with a big smile, “and the natural thing for most kids is to play hockey, ski, and have giant snowball fights!”

MFR’s Pro Rider Series apparel line comes out later this year and is sure to be as popular as the unique athlete who inspired it.