Oakley Hosts X Games Media Night
More than 100 guests, including media and VIPS, came to the Oakley Safehouse in Aspen, Colorado Wednesday night for Oakley and Red Bull’s Winter X Games 13 Media Night.
Representatives from publications such as Men’s Health, Men’s Journal, Outside, Shape, Lucky, ESPN, Associated Press, Powder, Freeskier, Snowboarder and Snowboard Magazine were welcomed by Pat McIlvain, VP of Oakley Sports Marketing.
Oakley Sports Marketing Manager Matty Swanson explained the concept of Oakley’s Signature and Pro Rider Series as Red Bull girls modeled the 2009 Pro Rider Series apparel and Signature Series goggles. Positive comments were unanimous.
Media representatives mingled with Oakley athletes including Seth Morrison, Eero Ettala, Sammy Carlson, Grete Eliassen, Tanner Hall, JJ Thomas, Marie-France Roy, Heikki Sorsa and more.
Editors made their own goggles at the Oakley Custom Goggle Bar and enjoyed Aspen’s best sushi and an open bar courtesy Red Bull.