Recent Snowboarding News
On a snowy weekend in Breckenridge, Colo., Dew Tour competition began with an Oakley athlete atop the podium and ended with the same. Over the course of the five-day gathering of the world’s best snowboarders and freeskiers, an Oakley athlete flipped and flew their way onto the podium in 8 of the 10 events.
The men and women from LensCrafters oooooh’d and aaaaah’d. Instagram photos were shot; autographs were requested. The mass of people that created a standing-room only setting in the Oakley auditorium rose to their feet and cheered and shot more Instagram photos. Shaun White Day at Oakley Headquarters in mid-November elicited all sorts of excitement throughout the office over the course of the day. And why not? It’s not every day a snowboarding icon walks by your cubicle.
Walking into the Bird’s Nest Stadium, the Olympic legacy lingers and the energy from the greatness these walls have witnessed echoes throughout the arena as 24 of the world’s top snowboarders file in for the 2012 Oakley and Shaun White present Air + Style Beijing 2012.