Recent Snowboarding News
Towering: O’s High-Powered Snowboard Team Gathers at “Bird’s Nest” Tower Before Oakley & Shaun White Air + Style Beijing
Only the Planet’s top riders make it onto Oakley’s high-flying snowboard team. So it was only appropriate to hold the team’s official ‘Oakley & Shaun White Air & Style Beijing’ rider’s dinner on the top level of the stunningly designed Ling Long Tower by Beijing’s Olympic “Bird’s Nest” – overlooking the largest standing steel structure on Earth. Serving as a ‘media center’ at the 2008 Summer Olympics, the uniquely designed building transformed into an Oakley ‘family room’ of sorts on Thursday evening. From Shaun White himself, Oakley Global Staff, the Top 12 Chinese Riders from the Oakley Rookie Challenge (that took place a day before at Qiaobo Indoor Ice and Snow World) to the top O riders – set to push the envelope of freestyle snowboarding during Saturday’s event – attendees enjoyed dinner, beverages and a spirited celebration of the grand contest week.
The Future: Young Chinese Snowboarders Reflect Sport’s Global Growth at Oakley Rookie Challenge in Beijing
When one thinks of the Planet’s most prominent snowboarders…China is likely near the bottom of the list of talent-rich nations producing top stars. But that may change…super quick. Exhibit O: the Oakley Rookie Challenge 2011 in Beijing. Dropping into the massively impressive Qiaobo Ice and Snow World (snow sports indoor facility) on the outskirts of the Chinese Capital on Nov. 29 – the tides of change amongst the new generation of more open-minded Chinese youth were clearly on display at the spirited contest.
With just three days remaining before the highly anticipated Oakley and Shaun White Air + Style drops into Beijing’s Olympic Stadium, local athletes leading the charge for the sport of snowboarding in China took center stage at the final Rookie Challenge qualifier. That is not all the day had in store however!