Recent Snowboarding News
Snowboarding’s biggest stars stormed the The Fillmore Auditorium in Denver, CO for the 13th Annual TransWorld SNOWboarding Riders’ Poll Awards. Among the legendary cast of presenters were Oakley’s own super stars Terje Haakonsen and Danny Kass.
Torstein Horgmo is one bad man. With a 2011 season that blew the socks off snowboard fans worldwide – including an epic Winter X Games Big Air triumph (first-ever triple cork in-contest) – it’s no wonder that Oakley’s Norwegian shred machine has been the talk of the industry. And it’s definitely no surprise that a killer documentary is set to drop sometime this year.
Oakley sleighs it at Winter X Games. Literally. Exhibit O: The super private media event on Tuesday night, where Oakley Team Snowboard and Ski Stars took industry reporters on a horse-drawn sleigh ride to the ultra-remote Pine Creek Cookhouse. Literally in the middle of nowhere, Snowboard Team Rippers Eero Ettala, newly-signed Maddy Schaffrick, Gretchen Bleiler, Kohei Kudo and Matt Ladley – as well as Ski Star Simon Dumont – dined with and chatted with the media about the coming X Games contest this week and Oakley’s 2012 snow apparel/gear line. All following a chilly and undeniably memorable journey by slay in the dark of night in the outskirts of Aspen.