Recent Snowboarding News
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Lights, Camera, Action: Shaun White with CCTV in the Bird’s Nest
If you removed the cameras, the lights, the two dozen or so production associates and all the hovering PR representatives you might have thought Eyee Hsu and Shaun White were just old friends catching up after a long absence. The reality however, is a little more formal…Eyee Hsu is the host of the weekly Chinese Central Television (CCTV) show “Crossover.” She and the CCTV crew came out to Beijing’s Olympic Stadium to film their first ever segment outside of the CCTV studio.
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World-Class: Oakley & Shaun White Air + Style Spectacle Drops Into Breathtaking Beijing Olympic Venue
Sports fans across the Globe will not soon forget the 2008 Beijing Olympics. With breathtaking artistry, characteristic pageantry and a powerful display of Chinese culture, the Summer Games in China’s Capital City opened in the truly magnificent Beijing National Stadium – affectionately known as the “Bird’s Nest” from its awe-inspiring steel architecture shaping and enormity (one of the largest standing steel structures on Earth). The venue and structures, constructed specially for the Olympics, captivated the planet in its groundbreaking nature. So it’s no surprise that the iconic building would eventually be chosen as the site of another groundbreaking sports event: Oakley & Shaun White Air + Style Beijing 2011.
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Stage is Set: Star Snowboarders Draw Names For Head-to-Head Battles at Oakley & Shaun White Air + Style Beijing
The anticipation is almost over. After days of buildup in Beijing, Star Snowboarders vetted to collide in the Chinese Capital, came together in the majestic Olympic “Bird’s Nest” Stadium on Friday for the event’s official press conference, the rider’s draw and their final practice. Snowfall blanketed the city all day long – setting the tone and picturesque winter scenery the day before the snowboard and music spectacle rocks the Far East for its second year. With electricity in the air and the buzz beginning to grow throughout the town, the media, Shaun White, the riders and Oakley Staff gathered in the Bird’s Nest Press Center to officially kick off the weekend and the TTR 6-Star contest.












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