Recent Snowboarding News
“Yyyyyeaahhhh!!!” You know the line. It’s from none other than Oakley superstar music artist/producer, Lil Jon. Just one member of Oakley’s power-packed entertainment and sports family. There’s no better display of The Big O’s uniquely glamorous network of celebrities, global music superstars, Hollywood A-Listers and world-class athletes – sharing the Oakley love – than at the ultra-famous Sundance Film Festival every year. Dropping in for Oakley’s famous “Learn to Ride” event at this year’s Festival, scores of celebrities collided with Oakley Snowboard Stars Danny Kass (Olympic Medalist) and “The Dingo” – as well as Oakley Team Surfer Erica Hosseini and Skate Team Rider Lauren Perkins – to shred some powder. First visiting Oakley’s Sundance “Headquarters” throughout the week (Danny Masterson’s “Downstairs” venue) to pick out Oakley Snowboarding gear, mingle with Tinsel Town’s hottest and chat with select media personalities, the stars got down with the full Oakley Sports and Entert...
Another Winter X Games has come and gone, but something tells me people will be talking about these games for years to come…
Absolute Perfection! Shaun White Throws Down Epic 100 Point Run, Claims Fifth Straight SuperPipe Gold
Nobody’s perfect. Except for Shaun White in the Superpipe, that is. Oakley’s superstar Snowboarder Shaun White sent the Snowboard World into an absolute state of awe – throwing down one of the most epic runs in the sport’s storied history for a perfect 100.00 point score and his fifth-straight Superpipe Gold Medal, despite bowing out of the Slopestyle contest earlier in the week due to an injured ankle.