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Oakley Snowboard Scores Three Awards At The 11th Annual TWS Riders’ Poll
For the first time every the TransWorld SNOWboarding Riders’ Poll Awards were open to the public to cheer on the nominees at the legendary Fillmore Auditorium. Thousands gathered to recognize snowboarding’s best riders, as well as all-star award presenters, including Pam Anderson, who Eiki Helgason thanked after winning Readers’ Choice Awards.
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World Premiere In SoHo
Oakley Global Snowboard pulled out all the stops to showcase our latest project for the 2009/2010 shred season, “Tracking Eero” the multimedia project. The location obviously had to be in the mecca of all media, so to really step it up for a world premiere in the US, Oakley selected New York City. And what better partner then the star of the show, Eero Ettala’s other major sponsor Red Bull.
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Tracking Eero Stars Take On NY Media
Eero Ettala, Eiki Helgason and Jake Blauvelt dropped into the media mecca that is New York City a few short days before Halloween to premiere “Tracking Eero” the multi-media project. Crashing at the Thompson LES was the ideal location for the crew, one mile from the Red Bull Space (premiere location) and easy access to the subway for the all mid-town media stops.










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