Oakley Global Snowboard pulled out all the stops to showcase our latest project for the 2009/2010 shred season, “Tracking Eero” the multimedia project. The location obviously had to be in the mecca of all media, so to really step it up for a world premiere in the US, Oakley selected New York City. And what better partner then the star of the show, Eero Ettala’s other major sponsor Red Bull.
Eero Ettala, Eiki Helgason and Jake Blauvelt dropped into the media mecca that is New York City a few short days before Halloween to premiere “Tracking Eero” the multi-media project. Crashing at the Thompson LES was the ideal location for the crew, one mile from the Red Bull Space (premiere location) and easy access to the subway for the all mid-town media stops.