“For the cover of SNOWBOARD’s inaugural Women’s Issue, we wanted to show the beauty and elegance that is women’s snowboarding,” Mike Basher, Photo Editor at SNOWBOARD Magazine. “What better than a perfect powder slash under a scenic Japanese sunset, featuring Gretchen Bleiler.”

Kicking off Monday, January 12th on FUEL TV’s “The Daily Habit” – Oakley Week showcases all of the brands best skiers and snowboarders. Each day drops different athletes and personality starring Danny Kass, Chanelle Sladics, Tanner Hall, Simon Dumont, Eero Ettala, Sammy Carlson, Jake Blauvelt, Seth Morrison, Trevor Andrew and Gretchen Bleiler.

Oakley will take over FUEL TV’s popular interview and lifestyle show “The Daily Habit” the week of January 12 – 16, 2009. These special episodes of “The Daily Habit” will include interviews with Oakley’s top snowboarders and skiers, action footage from Breckenridge Mountain Resort and Copper Mountain, and special segments with seven-time X Games gold medalist Tanner Hall, Olympic silver medalist Gretchen Bleiler, and other top athletes.

The Oakley Safehouse woke to see standouts Eero Ettala, Kristi Leskinen, Chanelle Sladics and Jake Blauvelt talking about Oakley Pro Rider Series apparel, filming with FUEL TV and upcoming contests on RSN’s Summit Sunrise. The show is the most watched spot that airs in the morning time slot creating a nice buzz around town.