So the madness kicked off the moment we landed at JFK and then made our way to the swanky Rivington Hotel in the Lower East Side. The riders that have come out for this event are some heavy hitters, but topping the list on the Oakley side are Shaun White, Terje Haakonsen, Eero Ettala, Heikki Sorsa, Torstein Horgmo, Dustin Craven, JJ Thomas and Bjorn Leines.

Get ready to cut in line.

So in unheralded proportions Oakley’s ski and snowboard team destroyed Copper Mountain’s early season (and only open) Superpipe under private lights. Oakley brought the heavy hitters, Kevin Pearce, Tanner Hall, Simon Dumont, Dustin Craven, Jossi Wells, Stale Sandbech and even Torstein Horgmo with many other team crushers.

Stop four of the Oakley REVTour hit SoHo, New York yesterday, and in true Oakley style the huber scenester neighborhood of Manhattan, was taken over for a full day with The Rolling O Lab set up on both Thompson and Watts street. The party inside at Red Bull Space was an incredible venue completely transformed into an Oakley showroom of apparel, eyewear and branding galore.