So in unprecedented fashion Oakley and FUEL TV had a full on outdoor set built by noon on Tuesday in downtown Breckenridge to tape a signature week of The Daily Habit. The set consisted of a main stage with leather bar stools, VIP Lounge presented by Target, Oakley Rolling O Lab with live feeds on five different flat screens and Kicker audio system. Additionally, it was also a classic Breck day with a high of 18 at noon, then add in some wind and radically dropping temps by early afternoon and you have a really dedicated crew.

The Rolling O Lab made the journey to Washington. Their mission was to educate the local Oakley retailers, sales associates, athletes, and local media. And The Rev tour delivered another home run on the west coast.

For the first time ever, FUEL TV’s “The Daily Habit” will be filmed outside of Los Angeles, on location for a special Oakley Week in downtown Breckenridge, Colorado in front of an authentic mountain community. Look for Oakley’s world class athletes including Olympic gold medalist Shaun White, National Geographic Adventure’s “Adventurer of the Year” Gretchen Bleiler, two-time Olympic silver medalist Danny Kass, seven time X Games gold medalist Tanner Hall and many more to be featured in one-on-one interviews on Breckenridge’s Blue River Plaza, as well as on-hill shred sessions at Breckenridge Resort and Copper Mountain.

Jake Blauvelt on Future