Oakley Global Snowboard pulled out all the stops to showcase our latest project for the 2009/2010 shred season, “Tracking Eero” the multimedia project. The location obviously had to be in the mecca of all media, so to really step it up for a world premiere in the US, Oakley selected New York City. And what better partner then the star of the show, Eero Ettala’s other major sponsor Red Bull.

Eero Ettala, Eiki Helgason and Jake Blauvelt dropped into the media mecca that is New York City a few short days before Halloween to premiere “Tracking Eero” the multi-media project. Crashing at the Thompson LES was the ideal location for the crew, one mile from the Red Bull Space (premiere location) and easy access to the subway for the all mid-town media stops.

10 Riders Confirmed At The 2010 Oakley Arctic Challenge

The snowboard community is gathering in Oslo on New Years.

The Oakley Arctic Challenge is pleased to announce our first ten confirmed riders for the 2010 event. These ten riders are some of the best all-around snowboards in the world hailing from Europe, Scandinavia, Canada and the US: Andreas Ygre Wiig, Torstein Horgmo, Mikkel Bang, Eero Ettala, Antti Autti, Peetu Piiroinen, Charles Reid, Sebastiant Toutant, Jake Blauvelt and Chas Guldemond.

Kicking off Monday, January 12th on FUEL TV’s “The Daily Habit” – Oakley Week showcases all of the brands best skiers and snowboarders. Each day drops different athletes and personality starring Danny Kass, Chanelle Sladics, Tanner Hall, Simon Dumont, Eero Ettala, Sammy Carlson, Jake Blauvelt, Seth Morrison, Trevor Andrew and Gretchen Bleiler.