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Oakley Air & Style Beijing: Epic Snowboard Event with Shaun White to Hit FUEL TV May 23 – 10:30 p.m. ET/PT
It was the event that was heard around the…most massive country on the Planet. “Oakley Shaun White Air + Style” rocked the Olympic Center Stadium in Beijing – featuring the best snowboarders in the World. Now you can watch it in all its glory…only on FUEL TV tonight at 10:30 p.m. ET/PT.
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Inside Re-Assembly: Recovering Star Snowboarder Kevin Pearce Featured in Outside Magazine
If it wasn’t the winning SuperPipe run at Winter X Games 15 that sent electric currents through the icy air, it was Kevin Pearce. Oakley’s recovering Snowboard Star, who sustained major injuries during an accident in December 2009 while training for the Winter Olympics, appeared at Winter X at the bottom of the Pipe – stoking cheers from the inspired snow fans in the crowd.
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One Life: Chanelle Sladics and Crew Hit the Chicken Jam for Webisode 8
Episode 8 focus: The Chicken Jam. Our ripper Chanelle Sladics and the “One Life” crew of Snow rippers dropped Webisode 8 of their vibrant series this month. As always, beautiful shreddage and a peek at life as a female pro snowboarder. The collection of beauties hit the final event of the season at Mammoth Lakes, Calif., the Roxy Chicken Jam. Due to heavy snowfall and an airport closing, the crew decided to make it a full on road trip – followed up by some rippage and some fun at night with Kellen Malloy (singer/songwriter/DJ) and more.
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One Life: Chanelle Sladics’ Webisode 7 Drops Online
Chanelle Sladics is back at it again. Together with her beautiful collection “One Life” snowboarders, Oakley’s ripper/producer is cruising into Europe this time around. This particular webisode documents the girls’ journey through Switzerland. From athletes getting attacked by a nasty flu, competing at the European Open and going sightseeing in Zurich, this edition features some dramatic music and a killer black and white slo mo section to top everything off.
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Oakley Tops 2010/11 TransWorld Business Snow Exposure-Meter
It’s that time of year again when the esteemed TransWorld Business Mag runs the numbers to determine the annual exposure winners in the powdery white world that is the snowboarding industry.





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