Snowboarding Articles by Date

April 2012

  • Oakley Week: Mammoth Mountain Raging at the Hyde Lounge, Celebration of 30 Years of O Passion


    Posted over 2 years ago by Andrew De Lara & Rhett Taylor

    Mammoth Mountain thought it was ready for Oakley Week. But the famed snow destination was fully smacked upside the head during the O themed time period as Oakley team members, core shop guests, skiers, snowboard shredders and more dropped into Mammoth’s village area for its official celebration. And as always (when O throws the party), it raged. Rocking at the famed Hyde Lounge, the unique event marked the apex of what was an already vibrant, raucous week – displaying the new partnership between Oakley and Mammoth Mountain to the fullest. With functions that ran simultaneously throughout the Mountain, Lodge and Village, it was all culminated with the Hyde Lounge event that placed Oakley’s “30 Years of Dedication, Technology, Passion and Fun” on display for all to see. The decades of snow innovation literally hung from the ceilings and were illuminated in displays in a mass celebration of the brand’s heritage in snow sports.