Snowboarding Articles by Date

April 2011

  • To the Rescue: Japan’s Snowboard Hero Kazu Kokubo to Support Japan Earthquake Animal Rescue and Support (JEARS)

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    Posted over 3 years ago by Andrew De Lara

    Kazu Kokubo triumphed at the recent US Open of Snowboarding. But it wasn’t his own glory that drove him to dominate the competition. Oakley’s Japanese Team Ripper charged with a heavy heart as recent news of the gargantuan disasters in his homeland weighed on his mind. As he snatched the victory, his words reflected his thoughts. “I’m so stoked and so happy,” a smiling Kazu said, rocking his new Signature Series googles at the US Open. “I hope my win brings a little joy and happiness to Japan.” With the country’s troubles still at the forefront of his thoughts, he recently took another step to display his care by announcing his support for Japan Earthquake Animal Rescue and Support (JEARS).

  • Game Changer: Gretchen Bleiler Glows in Oakley’s One Icon Magazine – Issue 2

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    Posted over 3 years ago by Andrew De Lara

    Pro snowboarder. Olympic Gold Medalist. Environmental activist. Killer clothing designer. Blogger. Business Owner. Oh, and she’s pretty too. Need we say more? Read more about Gretchen Bleiler’s journey with Oakley in Oakley’s latest One Icon Magazine issue. Step into the culture and Spirit of the Big O…

  • Airbrake Action: Shaun White Shines in Oakley’s One Icon Magazine-Issue 2

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    Posted over 3 years ago by Andrew De Lara

    This past Snowboarding season was as epic as they get. And Oakley’s Global Action Sports Icon Shaun White was one big reason for it. On or off his board, Shaun brought the buzz. Big Time. From the Oakley & Shaun White Present: Air + Style Beijing event in China – which saw the industry’s first major push into the Chinese Market with a world class big air event – to Shaun’s unveiling of the revolutionary Oakley Airbrake Goggles at Winter X 15 – to his own continuing domination of the SuperPipe in Aspen, he sent shockwaves through the industry and beyond as an ambassador and as one of the best athletes anywhere. Read about Shaun’s impact this season and step into Oakley’s culture and spirit by checking out the latest edition of Oakley’s One Icon Magazine.

  • Good Look! The People Crew Unveils Fresh Snowboard Film for 2011 With Star Oakley Riders

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    Posted over 3 years ago by Andrew De Lara

    Seems like only yesterday when the People Crew dropped their entertaining Cheers film. Cheesy (intended) special effects and all. Hope you didn’t blink. Because the wacky film makers’ new film is being teased right about now. Enter Good Look. Filmed in HD digital video across the globe, some of the sickest progressive snowboarding will be on display – with Oakley Team Stars shining on the silver screen.