Snowboarding Articles by Date

February 2014

  • Podium Party: Oakley Action Sports Athletes Make Their Mark on Sochi Olympics

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    Posted about 1 month ago by Chasen Marshall

    The medals have been awarded. The flame has been extinguished. The talk show circuit is complete. The Kellogg’s cereal boxes are on the shelves. Shake it out. Exhale. It’s over. The Winter Olympics in Sochi, Russia are at their end. The world watched as skiers and snowboarders put on some of the most exciting performances of the Games. New stars arose; some pre-existing ones excelled as well. Joss Christensen shocked the freeskiing world; Jamie Anderson reaffirmed her dominance in snowboarding Slopestyle. Mark McMorris was humble and professional despite adversity; 15-year-old Ayumu Hirano was quiet yet explosive. Shaun White didn’t have his best days, nor did Kaya Turski – but both will be back. Sports aren’t predictable. Sports aren’t always fair. The Olympics proved those facts, for better or worse. And in the end, in total, Oakley athletes won 84 medals at the 2014 edition of the Winter Olympics.

  • Japanese Wunderkind Ayumu Hirano Wins Halfpipe Silver Medal in Sochi; Hiraoka Takes Bronze

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    Posted 2 months ago by Chasen Marshall

    Everyone had the same canvas on which to work. Many were critical of the Halfpipe conditions in Sochi, but that didn’t seem to bother Ayumu Hirano. As the sport has come to expect from the 15-year-old Japanese wunderkind, his amplitude was greater and his tricks more technical and stylish. And as a result, he won an Olympic silver medal. His fellow countryman, Taku Hiraoka won the bronze medal.

  • Jamie Anderson Wins First-Ever Women's Olympic Slopestyle Gold; Jones Takes Bronze

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    Posted 2 months ago by Chasen Marshall

    Jamie Anderson knows how to play it cool. She’s not one to get too high or too low or let the weight of a moment impact how she rides. On the biggest stage for snowboarding, she knew how to withstand the drastic pressure that is being the favorite in an event making its debut on the Olympic stage. She needed a big run on a course that had caused problems for the majority of the riders in the field, and she did just that. She rose when the rest fell, just as she’s done so many times before. And she won the first-ever Olympic gold in the debut of women’s snowboard Slopestyle. “Elder states(wo)man” Jenny Jones of Great Britain took the bronze.

  • Starting the Party: Sandbech and McMorris Medal in Olympic Debut of Slopestyle in Sochi

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    Posted 2 months ago by Chasen Marshall

    Well, that’s over. Slopestyle has been unveiled to the masses. It’s come out from under its X Games-nurtured rock and spread its awesomeness over everything else that will happen in Sochi, Russia. And what a debut! It had excitement, it had drama, it had triple corks, it had suspense and it had drama (did we already say that?). In the end, it had a trio of snowboarders on the podium that exude exactly what the sport is all about: having fun and going big. Norwegian Stale Sandbech ended up with the silver medal, while Canada’s Mark McMorris, who landed two triple corks in his run, settled for Bronze. USA’s Sage Kotsenburg won Gold.

  • End of the Road: Oakley Snowboarders and Freeskiers Step Into Spotlight in Sochi

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    Posted 2 months ago by Chasen Marshall

    The stage is set. The qualifications and training and travel has passed. The goal now is simple: shine on the brightest stage in all of sport – the Olympics. Our top snowboarders and freeskiers have arrived to Sochi, Russia, prepared to step into the spotlight. A few have been on the Olympic stage before, but for most, this will likely be an experience like none other in their careers. The presence of action sports in the Olympics has increased dramatically for this XXII Winter Olympics Games. Snowboarding made its first foray into the Olympics in 1998 in Nagano, Japan when Halfpipe made its debut. This year, Snowboard Slopestyle and Freeskiing Halfpipe and Slopestyle join the frey, and all of a sudden the Olympics are a bit more exciting, a bit more hip – a bit more relevant (yes, we’re sure there are heaps of young people influenced both athletically and culturally by Biathlon).