Since the beginning of the New Year, Jake Blauvelt and the Friday Productions crew have been doing what they do best: chasing snow. Never one to settle for average (terrain, angles, style, etc.) and fully healed from his injuries, Jake has been going non-stop to make sure that the film he and the crew release in Fall 2013, “Jake Blauvelt: Naturally,” meets his high standards. That said, when the director of the film, Greg Martin of Friday Productions, stopped by headquarters between trips, we decided it was a good opportunity to get an update on what’s transpired in these past two months.
It’s not every day that you sign an elite-level athlete with Jamie Anderson’s pedigree. A four-time Winter X Games gold medalist and a U.S. Olympic-hopeful, Anderson joined Oakley’s women’s snowboard team just as she was about to embark on her mission to defend her Winter X Games 16 slopestyle gold medal. She succeeded, and now she’s on to her next goal for 2013: qualifying for the top spot on the Women’s U.S. Snowboard Team for the 2014 Winter Olympics in Sochi. When you’re the best in the business at what you do, you set your goals high – and you partner with companies that match those only-the-best standards.