Snowboarding Articles by Date

December 2010

  • Wrecking Breckenridge: Tornstein Horgmo Dominates Slopestyle, Fellow O Riders Smash Contests


    Posted over 3 years ago by Andrew De Lara

    Tornstein Horgmo raged out of the gates on fire…and never looked back. Despite challenging conditions and a freshly dumped layer of powder, the Norwegian O Ripper threw down a monster 96.50 on his first run with a frontside nose bluntslide to fakie on to switch backside tailslide to switch to take an immediate lead at the Winter Dew Tour Breckenridge Slopestyle contest. A killer final run sealed the deal to hand Tornstein the big victory. Main Image: Courtesy, Transworld Snowboarding: Link: “Dew Tour Breckenridge Slopestyle Finals”

  • Modern Retro: Oakley 2NINE75 Pro Frame Goggles Spice Up Season


    Posted over 3 years ago by Andrew De Lara

    Oakley snow fans, get pumped. We’re dropping yet another blast from the past as the 2INE75 Signature Series PRO FRAME SNOW goggles hit the market for a limited time. These stylin’ throwback pieces hit you upside the noggin’ with sick, modern art – combined with the form that delivered original style and attitude to goggle design back in the day. Not to mention, one of our very first logos to get people talking on the slopes.

  • Unwrap: Oakley Snowboard Star Jake Blauvelt Exposed on FUEL.TV


    Posted over 3 years ago by Andrew De Lara

    The Holidays are coming. So it was only fitting that FUEL.TV took the time to unwrap Oakley Snowboard Star Jake Blauvelt…all for you. The star of the recently launched “Blauvelt’s Back Country” series on FUEL, this Vermont-raised shredder is one of the sport’s top names. Get to know him a little better at the below link to FUEL.TV.

  • Air + Style Mega Photo Gallery

    Oakley & Shaun White Present Air + Style in Beijing, China

    Posted over 3 years ago by Matt Murray

    Check out the mega photo gallery from the Oakley & Shaun White Present Air + Style in Beijing, China courtesy of Transworld Snowboarding’s Senior Staff Photographer Frode Sandbech, Oakley’s Senior Staff Photographer Russ Hennings and Sports Marketing Manager Derek Heidt.

  • Oakley’s Seb Toutant Takes Home His First Air + Style Championship Ring


    Posted over 3 years ago by Matt Murray

    The Oakley and Shaun White Present Air + Style in Beijing was a complete success for the brand on every level possible last night at the Olympic Center Stadium. People started filing in around 3pm for the main event featuring 16 of the best big air riders in the world in a head to head formatted contest. Some 8,800 spectators enjoyed a series of double corks, 1260s, and huge airs with the highest level of difficulty and unmatched style.

  • Training Finally Begins at Air + Style in Beijing!

    Kazuhiro Kokubo at the "Oakley & Shaun White Present Air + Style

    Posted over 3 years ago by Matt Murray

    Things have finally started rolling here in Beijing with the first official day of practice at the Oakley and Shaun White Present Air + Style. The jump is insanely massive and quite a sight for anyone, even those that don’t follow snowboarding.

  • Shaun Shreds The White Stuff In China For The First Time Since Vancouver


    Posted over 3 years ago by Matt Murray

    Oakley was proud to bring Shaun White to Nanshan Ski Village about one hour outside Beijing for his first turns on snow since his gold medal winning run at Cypress Mountain, BC. White hosted several top media outlets including the BBC and CCTV, answering their questions in front of the Oakley branded ski hill.

  • Smack Talk Ensues At The Air + Style Beijing Press Conference And Main Draw


    Posted over 3 years ago by Matt Murray

    The Oakley & Shaun White Present Air + Style in Beijing, China officially kicked off last night with Oakley, Red Bull and Shaun White welcoming the riders, press and fans of the number one snowboard contest series in the world.

  • The White Suite Delivers For Select Chinese Media


    Posted over 3 years ago by Matt Murray

    On the first sunny afternoon since our arrival to Beijing, Shaun White sat down with a dozen media outlets from China to do exclusive one-on-one interviews, including Men’s Health, Outside Magazine and Located in a deluxe suite on the 31st floor of the Westin Hotel each media outlet gained unprecedented access to the two time Winter Olympic gold medalist.

  • Oakley, Inc. and Shaun White Welcome The Chinese Media at PUNK


    Posted over 3 years ago by Matt Murray

    Things kicked off with a bang last night at the boutique luxury Opposite House hotel’s uber trendy bar, “PUNK” with a formal introduction of Oakley and Shaun White to over 80 different Chinese media outlets.

  • Live and Direct: 2010 Air & Style Beijing to Stream Live from


    Posted over 3 years ago by Andrew De Lara

    Good news: You don’t have to fly all the way to China. Snowboard fans across the Globe can catch the insane action from ‘Oakley and Shaun White Present: Air & Style Beijing’ on Dec. 4 right here on this very page – thanks to our partners at Freecaster.TV.

  • Bang Scales The Great Wall of China

    Mikkel Bang Scales The Great Wall of China

    Posted over 3 years ago by Lasse Andersen

    So this is Mikkel Bang’s first time ever to China and this kid was stoked to go before I even called him up to plan out the trip. So we ended up flying two full days before everyone else planned to arrive, to not only do some killer sightseeing, but also to get acclimated from the heavy jetlag of flying from Norway! Mikkel put it best, “I don’t wanna be sleepy when I’m hitting a massive Air + Style kicker…”

  • Fire in the Hole! Grenade Collector’s Edition Goggles Drop In For Limited Time

    Grenade Goggles

    Posted over 3 years ago by Andrew De Lara

    Duck and cover. Because these goggles are hot. We opened the vault to bring back an all-time classic. Enter the Grenade Signature Series PRO FRAME® snow goggles. This sick protective piece honors a heritage of innovation – made possible by a partnership with Oakley pro rider Danny Kass. A two-time Olympic silver medalist and an X Games gold medalist in halfpipe – as well as the co-founder of Grenade Gloves (with his brother Matt to “shake things up” and bring some renegade ideas to style) – this Oakley ripper’s spirit is injected right into the goggles. The bent minds at Grenade Gloves turned a vintage design into a work of genius, and the result was this stylin’ collector’s edition piece.