Snowboarding Articles by Date

January 2011

  • Oakley Takes Home 20 WX 15 Medals: 10 Gold, 5 Silver & 5 Bronze


    Posted over 3 years ago by Elishia Matta

    Oakley athletes were on a rampage on the final day of Winter X Games 15, raking in another eight medals and bringing the final Oakley medal count to an impressive 20 Winter X Games medals. “This was a fantastic X Games for the Oakley Brand,” said Pat McIlvain, Oakley Sports Marketing VP. “Led by an incredible athlete team laying it on the line, our exposure and brand leadership was at all time high. With our sponsorship and commercials, we had the ability to communicate a stronger brand message to a much wider audience.”

  • 4 In a Row: Shaun White Emerges With SuperPipe Victory at Winter X 15, Kazu Dazzles


    Posted over 3 years ago by Andrew De Lara

    Make that four in a row. Oakley’s global icon Shaun White, the previous winner of three straight SuperPipe Golds, added yet another to the collection on Sunday – as his monster 97.33 second run sent shock waves through a record Winter X 15 crowd. Smashing a backside air, front double cork 1080, cab double cork 1080, a front-side stale-fish 540, a double mctwist 1260 (surprise trick) and an alley-oop backside rodeo – Shaun ensured that none of his closest rivals were able to touch his score.

  • Triple Cork?! Torstein Horgmo Dazzles Winter X 15, Grabs Snowboard Big Air Gold


    Posted over 3 years ago by Andrew De Lara

    It’s never been done at Winter X. But Oakley’s Torstein Horgmo busted out a huge triple cork in the Snowboard Big Air Contest, dazzling the amped up crowd on hand and grabbing the Gold medal. Youngster and X Games rookie Sebastien Toutant’s score of 79 was just a single point behind Torstein’s 80.

  • Setting the Stage: Shaun White, Kazu and Matt Ladley Advance to Finals in Snowboard SuperPipe at Winter X 15


    Posted over 3 years ago by Andrew De Lara

    It’s definitely no surprise. But we’re just as pumped as ever. Oakley Snowboard Stars Shaun White, Kazuhiro Kokubo and Matt Ladley threw down big time at the Snowboard SuperPipe Elimination on Thursday night, advancing and setting the stage for what’s sure to be an epic, Oakley-laced final event on Sunday evening at Winter X Games 15. O’s high-powered crew was lead by none other than Shaun himself, whose back-to-back double-cork 1080s on his first of two laps took the night’s top score of 92.00…all in his newly unveiled, signature-series ‘Airbrake’ goggles.

  • Oakley Media Day: Big Party Unveils ‘Airbrake’ Goggles, Seth Morrison Documentary


    Posted over 3 years ago by Andrew De Lara

    Wednesday night was one super rockin’ party. Oakley’s big media event at the luxurious Viceroy Hotel saw media from across the globe including the likes of ESPN and ESPN W, The New York Times, MTV Canada, TV Norge, Outside Magazine, Aspen TV and many others collide with Oakley and its athletes in a truly amped up environment inside the luxurious 8k Restaurant at the Viceroy Hotel.

  • Oakley Media Day: Global Media Goes One-On-One With O Stars


    Posted over 3 years ago by Andrew De Lara

    There was one happening spot for the Global Press on Wednesday night in Aspen, CO. And it wasn’t at the Winter X contest site. Oakley’s biggest stars were on hand at the exquisite Viceroy Hotel in Aspen Snowmass – where over a 40 different media contacts got the opportunity to sit down with our seven of Oakley’s top ski and snow athletes including Gretchen Bleiler, Grete Eliassen, Seth Morrison, Tanner Hall, Jake Blauvelt, Sebastien Tountant and Torstein Horgmo for exclusive, one-on-one interviews in uniquely branded stations featuring the athletes’ Pro Rider Series apparel and artwork.

  • Oakley Media Day: Press and O Stars Shred at Winter X Games 15


    Posted over 3 years ago by Andrew De Lara

    Oakley’s Media night has become synonymous with the kick-off of Winter X Games and this year the brand took the event to a whole new level. The day began with an opportunity for select media to hit the slopes with Oakley skiers Tanner Hall and Seth Morrison. Journalists from “Outside,” “Transworld SNOWboarding,” “Aspen Magazine,” The Sports Network and Aspen TV gathered on Assay Hill outside the Viceroy to select goggles from the Oakley goggle bar. Tanner, Seth and Oakley snowboarder Jake Blauvelt spoke about their favorite lens to help media make their selections. With everyone outfitted in their new goggles the group took off and made the most of the blue bird afternoon in Snowmass.

  • Rock the Vote: Rally for Torstein Horgmo – Transworld Snowboarding’s Riders Poll Awards


    Posted over 3 years ago by Andrew De Lara

    Torstein Horgmo is one bad mo fo. Oakley’s Norwegian Snowboard star, who just recently nabbed Transworld Snowboarding’s 2010 Top 10 Most Viewed Videos, is up for an even bigger award: Transworld’s Riders Poll Awards (Standout of the Year). The eventual winner will be picked by more than 100 pro riders – his peers. But Transworld wants to get a gauge of what you the fans think about who will emerge victorious.

  • Rookie Rippage: Anne-Flore Marxer Claims Victory in Freeride World Tour-Chamonix


    Posted over 3 years ago by Andrew De Lara

    She may be a rookie on the tour. But she just made a massive statement. Oakley’s French-Swiss ripper tallied a resounding win on the Freeride World Tour in Chamonix, smashing a World-class face and charging an aggressive line that rendered her the clear winner of the day. Congrats AFM!

  • Revealed: Shaun White Stars on Prominent CNN Program, Air + Style Beijing Highlighted


    Posted over 3 years ago by Andrew De Lara

    Shaun White is already a star. Well he just got bigger. Oakley’s long-time Snowboard icon just hit the ultimate news limelight as he was featured on CNN’s popular “Revealed” program. The show, which is “a TV and Web program that gets under the skin of the world’s brilliant thinkers, creative champions and inspirational leaders,” offers a glimpse of the private people behind their public profiles in the run up to important moments in their lives. Shaun, who has grown into a true Global Icon for action sports, let CNN’s cameras in on his life and his killer time at the recent and inaugural ‘Oakley and Shaun White Present Air + Style Beijing.’ You don’t want to miss this. Watch all three parts below!

  • Wild! Eero Ettala Lands Cover of European ‘Onboard’ Magazine


    Posted over 3 years ago by Andrew De Lara

    Eero Ettala is psyched. Oakley’s Finnish Snowboard Star just landed the front cover of Europe’s prominent Onboard Magazine. But even better: the shot captured the essence of his being – featuring key elements of his hometown, Helsinki. From the so-called “Church of Doom” (we don’t know why they call it that) to the infamous “booze cruise” boats that ship partiers from the Finnish city to Stockholm, Sweden, the sweet photo reflected the core of who Eero is…and where he’s from. And some Oakley love, of course.

  • One Life: Chanelle Sladics Stars in Bi-Weekly Snowboarder Mag Video Series


    Posted over 3 years ago by Andrew De Lara

    The “One Life Crew” is set to hit you upside the head every Wednesday. Snowboarder Magazine’s formidable collection of beautiful rippers, lead by Oakley’s own Chanelle Sladics and friends, will be delivering webisodes every other week – called “One Life Wednesdays.” And you’ll be able to watch them right here on The lively videos will bring you right into the “One Life” World: Competitions, film trips, the girls teaching people to ride powder and diving into the local cultures of destinations they shred. What’s more, the green-aware crew is always looking to find ways to leave a positive environmental footprint on everywhere they visit…an idea that will find its way into every webisode. The first episode features the gals in Bariloche, Argentina…starring Chanelle, of course. Check it!

  • Big 12’s: Sebastien Toutant Victorious at TTR 6 Star O’Neill Evolution Slopestyle, Oakley Teammates Throw Down


    Posted over 3 years ago by Andrew De Lara

    The Slopestyle finals at the O’Neill Evolution in Davos was a showdown of 12’s. But it was Oakley’s Seb Toutant’s cab double cork 12 melon that owned the competition and landed him the Slope title at the spirited event – which was dominated by the youngsters throwing down and raising the bar for the future of the sport. One of those other youngsters: Oakley teammate and fellow Canadian Mark McMorris, whose cab double cork 12 (super steezy) nose and bs 540 bonk on the pole rail after a big bail in his first final run, had him grab the runner-up spot.

  • The Trick That Shook the World: Shaun White’s Double McTwist 12 Most Viewed Video on TWS Site in 2010


    Posted over 3 years ago by Andrew De Lara

    Is any other Transworld Snowboarding video even close? Nope. Shaun White’s Double McTwist 1260 video – which was captured at a Grand Prix practice session on Jan. 22, 2010 – shook the Snowboarding World. Oakley’s Global Snowboarding icon threw it down right before the Winter Olympics, where he bagged the Pipe Gold with that very trick, of course (which ripped a hole in the O-zone layer itself…with the insane video views from everywhere). It’s no surprise that the original video took the very top honors for Transworld Snowboarding’s Top Ten Most Viewed Videos Of 2010. No. 1 with no question.

  • Mopping Up: Torstein Horgmo Nabs 2010 TWS Site ‘Trick of the Year,’ Top 10 Most Watched Videos List Honors


    Posted over 3 years ago by Andrew De Lara

    It’s safe to say that Torstein Horgmo O-wned 2010. The Norwegian Oakley shredder made some major noise on Transworld Snowboarding’s Top 10 Most Viewed Videos of 2010 list – as well as claimed honors for the site’s ‘#1 Trick of the Year’ – displaying his ever-increasing popularity with Snowboard fans everywhere and his pioneer status in the sport. He’s stoked…and so are we, of course. Scope the two videos that nailed two spots on the list.

  • Global Sports Icon: Shaun White Soars to New Heights in 2010


    Posted over 3 years ago by Andrew De Lara

    Shaun White is now a bona fide household name. This Oakley Team Superstar and Olympic Gold Medalist has truly rocketed to insane heights and recognition this past year. Transcending his sport, he’s not only one of the best Skate and Snowboard athletes on the Planet, he’s a Global Ambassador for his sport, the center of his own awesome video game and a natural in the bright lights, red carpets and glamour that is the entertainment industry (and the “Chairman of the Board” of Spike TV’s 2010 Guy’s Choice Awards to boot). But let’s get back to the core of it all. He is where he is because of one indisputable fact: Shaun White is just a ridiculously sick athlete. Throwing down huge, revolutionary new maneuvers not seen in his two sports during contests, he dazzled sports fans everywhere while racking up medals left and right this year.

  • Winter X Games 15 Live Telecast Schedule Announced


    Posted over 3 years ago by Elishia Matta