Oakley :: Snowboarding

Stellar Riding Goes Down at the 12th Canadian Shakedown at Mont Saint-Sauveur

Chasen Marshall — April 11, 2013 13:00

Despite the late-season chilly weather, there was plenty of energy from the massive crowd at Saint-Sauveur to rev the internal engines of the three-dozen athletes on hand for the 12th annual Ride Shakedown weekend. With a Shakedown course that included a Big Air jump and series of flashy rail features, and a jam-session format, along with a separate Rail Jam, there was plenty of opportunity for the talented crew to get creative.

Six Medals For Oakley Snowboarders at Euro X Games; Toutant and Norendal Win Gold in Slopestyle

Chasen Marshall — March 25, 2013 12:30

It wasn’t the season Sebastien Toutant had expected. One of the most talented young snowboarders of his generation – the generation of Mark McMorris and Stale Sandbech and Torstein Horgmo – he already had three Winter X Games medals to his name, including a Gold in Slopestyle in 2011. But coming into Euro X Games in Tignes, France, his 2012/13 season had mostly been filled with near misses – a caught rail here, an over-rotated spin there, a finish one spot clear of the podium. In Tignes, Toutant kept the mishaps and the near-misses at bay.

In the Slopestyle Final, he took the early lead with his first run (88.0), which put him in good position to podium. With McMorris among the finalists, Toutant knew he’d have to fight to hold on to the top spot. On his second run he landed a clean triple cork, followed by a stomped Cab 1260, earning a score of 95.0. McMorris would come up just short in his third and final run (94.0) for Silver, and the Gold would belong to Toutant.

"Jake Blauvelt: Naturally": Five Minutes With Director Greg Martin of Friday Productions

Chasen Marshall — February 21, 2013 12:00

Since the beginning of the New Year, Jake Blauvelt and the Friday Productions crew have been doing what they do best: chasing snow. Never one to settle for average (terrain, angles, style, etc.) and fully healed from his injuries, Jake has been going non-stop to make sure that the film he and the crew release in Fall 2013, “Jake Blauvelt: Naturally,” meets his high standards.

That said, when the director of the film, Greg Martin of Friday Productions, stopped by headquarters between trips, we decided it was a good opportunity to get an update on what’s transpired in these past two months.

Oakley Signs Four-Time Winter X Snowboard Slopestyle Gold Medalist, Jamie Anderson

Chasen Marshall — February 08, 2013 13:28

It’s not every day that you sign an elite-level athlete with Jamie Anderson’s pedigree. A four-time Winter X Games gold medalist and a U.S. Olympic-hopeful, Anderson joined Oakley’s women’s snowboard team just as she was about to embark on her mission to defend her Winter X Games 16 slopestyle gold medal. She succeeded, and now she’s on to her next goal for 2013: qualifying for the top spot on the Women’s U.S. Snowboard Team for the 2014 Winter Olympics in Sochi.

When you’re the best in the business at what you do, you set your goals high – and you partner with companies that match those only-the-best standards.

Oakley Snowboarders Win Nine Medals at Winter X 17; Shaun White Six-Peats in Superpipe

Chasen Marshall — January 29, 2013 06:15

The world’s largest gathering of action sports athletes didn’t disappoint. Once again, as has become tradition at Winter X Games, performance boundaries were broken and the tricktionary was expanded; records were set and new names burst onto the scene. Thick in the historic happenings and memorable moments were our Oakley winter athletes, leading the charge for where their respective sports will be going in the coming years.

For the sixth consecutive year it was Shaun White who put the exclamation point on another phenomenal Winter X. A dominating performance in the Superpipe, highlighted by a record 24.1-foot air, resulted in his sixth consecutive Gold Medal in the event and his 23rd X Games medal overall.

Horgmo, McMorris and Sandbech Put on an Historic Triplefest in X Games Big Air

Chasen Marshall — January 26, 2013 16:00

“It was just f**king amazing to be a part of what just happened tonight,” said Torstein Horgmo, a gold X Games medal dangling from his neck, and still slightly winded after the 18-minute jam session Big Air final.

Trailing Oakley teammates Stale Sandbech and defending gold medalist Mark McMorris throughout the final, Horgmo – who won the event in 2011 – had one last chance to land the move he believed would be the difference-maker: the switch backside triple cork 1440, a trick he landed for the first time a week before coming to Aspen and one that had never been landed in competition.

Anne-Flore Marxer's 2012 Full Part From Standard Films

Chasen Marshall — January 04, 2013 08:00

She’s talented, she’s the best kind of extrovert, and the stunning blonde from Switzerland is easy on the eyes. Anne-Flore Marxer kind of has it all going for herself. Between the building and hitting of huge jumps, hitting the clubs, shredding pow and outracing mini avalanches, you can get a window into her world (at least her world in 2012) in her recently-released full part from Standard Films.

McMorris Doubles at Dew Tour and White Wins Superpipe; Oakley Athletes Podium in 8 of 10 Events

Chasen Marshall — December 17, 2012 12:00

On a snowy weekend in Breckenridge, Colo., Dew Tour competition began with an Oakley athlete atop the podium and ended with the same. Over the course of the five-day gathering of the world’s best snowboarders and freeskiers, an Oakley athlete flipped and flew their way onto the podium in 8 of the 10 events.

Snowboarding Icon and Innovator Shaun White Visits Oakley HQ

Chasen Marshall — December 13, 2012 10:07

The men and women from LensCrafters oooooh’d and aaaaah’d. Instagram photos were shot; autographs were requested. The mass of people that created a standing-room only setting in the Oakley auditorium rose to their feet and cheered and shot more Instagram photos. Shaun White Day at Oakley Headquarters in mid-November elicited all sorts of excitement throughout the office over the course of the day.

And why not? It’s not every day a snowboarding icon walks by your cubicle.

Dark Horse Yuki Kadono Makes History at the Oakley and Shaun White present Air + Style Beijing

Elishia Matta — December 08, 2012 10:43

Walking into the Bird’s Nest Stadium, the Olympic legacy lingers and the energy from the greatness these walls have witnessed echoes throughout the arena as 24 of the world’s top snowboarders file in for the 2012 Oakley and Shaun White present Air + Style Beijing 2012.

The Stage is Set for the Oakley and Shaun White present Air + Style Beijing 2012

Elishia Matta — December 07, 2012 07:56

Tonight the Oakley and Shaun White present Air + Style Beijing competitors gathered in the world renowned Bird’s Nest Stadium for the Rider’s Draw. Anxiously awaiting their fate, riders picked names one by one to determine the line up from tomorrow’s opening round.

Oakley and Shaun White Celebrate Snowboarding in the Most Unlikely of Places

Elishia Matta — December 05, 2012 05:56

From the hustle and bustle of Beijing the Chinese countryside offers a stark contrast with fields that extend uninterrupted out to the horizon.

It’s an hour-long bus ride from the city out to Huai Bei when suddenly, hidden in the otherwise brown hillside, appears the Haui Bei International Ski Resort. Complete with three chair lifts and a custom Oakley Snow Park, the resort is one of the oldest ski resorts in Beijing and host of the 2012 Oakley Rookie Challenge.

Oakley and Shaun White present Air + Style Beijing Returns to China

Elishia Matta — December 03, 2012 13:14

The one and only 6-star event of the World Snowboard Tour (WST) on the Asian continent, the Oakley and Shaun White present Air + Style Beijing, returns to China this Saturday, December 8, 2012.

“It’s great to be back in China for the third year of Air + Style,” said Shaun White. “The riders put on an amazing show last year, and I’m guessing the level of snowboarding at this year’s event is going to be even crazier.”

Youth Getting to Work in "Pretty Wise"

Chasen Marshall — November 07, 2012 11:05

Youth is wasted on the young, some say. Well, in “Pretty Wise,” the new film by People Films, it certainly appears like the crop of 11 rising stars (along with three veterans) are effectively putting their early years and blossoming talent to good use. Hitting the city streets from Quebec to Anchorage, the backcountry powder in Whistler and Montana, and then Austria, Mt. Baker, Japan and Mammoth, as well, along the way, the spotlight is shined on faces you’ve certainly seen but maybe not yet been able to identify. Theirs are names and faces you better get to know.

Stale Sandbech Named Norwegian Snowboarder of the Year

Chasen Marshall — October 25, 2012 10:25

In a country like Norway, where the quality of snowboarders runs deep, to be recognized as the best in the bunch means something. You’re doing something right. You’re on the right path. Not that we thought any differently about Stale Sandbech, but by being named Norwegian Snowboarder of the Year, it’s clear that State is killing it.

“This was really big for me!” Stale said. “All the other guys nominated were riders I really respect and I am really proud to be named among them.”