Exhibit O: HyperMountain’s latest (Oakley-backed) video edit – featuring a handful of riders throwing down with some sick street riding. Featuring a rockin’ tune and a feel good vibe. Check it:

Oakley’s superstar Snowboarder Shaun White sent the Snowboard World into an absolute state of awe – throwing down one of the most epic runs in the sport’s storied history for a perfect 100.00 point score and his fifth-straight Superpipe Gold Medal, despite bowing out of the Slopestyle contest earlier in the week due to an injured ankle.

Oakley’s team ripper, just a day after claiming the Gold in Snowboard Big Air, tantalized an already-pumped crowd with a masterful aerial display that would land him the Snowboard Slopestyle triumph with a monster 93.00 overall score.

The two coveted gold medals were his first…ever.

Oakley’s Canadian Snowboard speed demon left the rest of the Snowboarder X field in her dust…errr, snow spray…all afternoon on Saturday to claim her first Winter X Games Gold Meal. She finished the race – holding a lead of more than 1.5 seconds.

But as always, Oakley’s athletes weren’t done pushing the envelope.

Coming from behind in the Big Air Finals on Friday, Oakley’s Young Canadian Star Mark McMorris threw down a massive Backside Triple Cork 1440 to claim glory in Aspen.

Also stomping a clean Backside Triple Cork 1440 himself, Torstein’s overall score of 76 in the final jam session – and a perfect score of 50 – wasn’t quite enough to overtake Mark’s 80-point explosion.

With a 2011 season that blew the socks off snowboard fans worldwide – including an epic Winter X Games Big Air triumph (first-ever triple cork in-contest) – it’s no wonder that Oakley’s Norwegian shred machine has been the talk of the industry.

And it’s definitely no surprise that a killer documentary is set to drop sometime this year.

Exhibit O: The super private media event on Tuesday night, where Oakley Team Snowboard and Ski Stars took industry reporters on a horse-drawn sleigh ride to the ultra-remote Pine Creek Cookhouse.

Literally in the middle of nowhere, Snowboard Team Rippers Eero Ettala, newly-signed Maddy Schaffrick, Gretchen Bleiler, Kohei Kudo and Matt Ladley – as well as Ski Star Simon Dumont – dined with and chatted with the media about the coming X Games contest this week and Oakley’s 2012 snow apparel/gear line. All following a chilly and undeniably memorable journey by slay in the dark of night in the outskirts of Aspen.

Oakley’s young snowboard ripper, who’s the first rider to ever have landed a complete backside triple cork 1440, is set to make his mark on the upcoming Winter X Games in Aspen after grabbing a Silver medal in Slopestyle last year.

He’s making so much noise, in fact, that The Alli Show put out a killer feature on him…one that was later featured on an NBC Sports snowboarding broadcast.

Oakley Snowboard Team Star Danny Kass and Team Personality ‘The Dingo,’ have been wreaking havoc on their self-titled FUEL TV show for the viewing pleasure of fans everywhere.

Well the dynamic duo is set to take hordes of Hollywood celebrities on the slopes next week in Utah for the “Oakley Learn to Ride” event during Sundance Film Festival…where they’ll teach some of brightest in show biz to snowboard. Celebs turned riders, Oakley style.

Danny & Dingo are so pumped that they’re giving away prize packs of super sick and stylin’ Oakley 2012 Snow Gear! All you have to do is add a funny, witty caption to their funky picture on Oakley’s Facebook Fan Page. One male winner and one female winner will be chosen.

Now he’s enhancing the entire experience all for fans worldwide.

Together with Simon Chamberlain, KP will make it easy for you to follow his season on www.absolutejibberish.com with full video parts available for download online.

You know, like H.O.R.S.E. – except in snow…on boards.

Well he’s at it again – but this time, instead of taking on a fellow snowboarder, he’s challenging fellow Oakley athlete and Ski Star Jossi Wells.

One word: Epic.

You don’t wanna’ miss this…