Oakley Teams Up with FOAM Magazine

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Last Friday evening in Los Angeles at BelleVarado Studios, it was in style to wear sunglasses at night – and better yet, indoors.

FOAM Magazine and Oakley hosted a fashion show with the theme “Through the Looking Glass” which featured the latest looks in swimwear and women’s eyewear from a number of companies, including Salinas, Volcom, Billabong, O’Neill, Hobie, Roxy, Split, Body Glove, Rusty, Rip Curl, and Oakley, with accessories from Ezekiel, Fox, Kustom sandals, Goka shoes, and one-of-a-kind jewelry from designer Alicia Shulman.

Guests arrived at the event to find a media wall where pictures were shot against a background featuring the logos of FOAM, Oakley and Step-Up Foundation. The event included an auction of different specialty items donated by the participating companies with all proceeds going to the Step-Up Foundation.

Oakley’s specialty auction items included goggles signed by top female athletes Gretchen Bleiler and Kristi Leskinen, as well as a custom sunglass created by Pro surfer Kira Sheppard.

Other indicators that the event was an Oakley hosted shindig were the ice sculpture encasing a pair of the new women’s Speechless sunglasses, as well as our name included on the cake that was part of the massive dessert spread available to party guests.

All in all the event proved to be another successful exposure event for the women’s eyewear and apparel lines, as the audience was full of local buyers and accounts dealing with Oakley and other competing brands.

With our eyewear the only brand featured in the show, each look coming down the runway had a definite Oakley feel to it.