Avalanche: ‘Light the Wick’ Film Blasts Off In Jackson Hole, Oakley Ski Team Stars Illuminate the Screen


Jackson Hole, Wyoming shook, rattled, rocked and rolled last week.

The renowned Mountain Resort played host to the world premiere of Teton Gravity Research’s much-anticipated ‘Light the Wick’ film…and it definitely was one sick way to introduce the Oakley-sponsored visual spectacle to the masses.

For the first time ever, 3D elements were weaved into the last portion of the movie, transporting the audience into an utterly breath taking view of the athletes as they crashed, landed and flew down some of the gnarliest slopes around the globe. The infusion of technology was just an added bonus to the already amazing collection of talent in the film, complemented by solid insight, scale and more meaning than your average, cookie cutter ski flick.

While the film didn’t have a traditional, linear feeling like most ski films of yesteryear, the opening segment belonged to Oakley’s Dana Flahr and his ability to stomp steep and fast cliffs. Despite the fact that Flahr fell prey to a knee injury this year, spectators wouldn’t even have noticed after watching his shots that were interspersed throughout the movie. The movie jumped around, but not in a manic sort of way… providing bits of riding and insight into the trips, building up for the end.

Standout segments included Dash Longe and Dylan Hood’s jaunt over to Croatia to ski, a multitude of riders put down lines in hometown Jackson Hole (to the booming hurrah of the crowd), Oakley star Sammy Carlson slaying any terrain put in front of him, Roner flashing and ski-BASEing lines in North Cascade, WA, Sage hitting massive glacier gaps and Callum Pettit (Oakley) showing off skills far beyond his young age.

Far and away some of the baddest segments were two of the last. The first was Sage, Oakley’s Seth Morrison, Dana, Ian Mc and O’s Daron Rahlves’s trip to untouched mountains in Petersburg, AK. The mountains made mainland AK look small, the runs were sickeningly steep and the land was far from tamed. Each stomach churning tumble and tomahawk was met with an equally mesmerizing and memorable line down untouched faces. Petersburg, AK could easily have been of the best trip segments in a long time, in any ski movie.

And the last segment, a Steven’s Pass park session by O’s Sammy Carlson, Byron Wells (also Oakley) and John Spriggs, served as the debut of the 3D feature – the same 3D seen in Pixar movies – and the same 3D that’ll soon be viewed with unmatched clarity through Oakley 3D glasses releasing before this Holiday season (watch out for news).

To close out the film, one last banger shot from Steven’s Pass featured none other than Oakley’s Sammy Carlson. Opening in PBP and landing the closer in TGR – he’s definitely representing big time for the Big O on the silver screen.

With O Ski Team stars shining on screen and off screen, Oakley stole the spotlight all weekend long throughout the scene at the resort and area. The O Sales Team brought the hard rockin’ entertainment with the band, Deadlocks, throwing down for the village crowd before the movie, while specially branded beer (from local Snake River Brewing) featuring Team Rider Seth Morrison was plentiful for consumption for all (that were over 21, that is).

Meanwhile, the Walk Festival Hall, which was the site of the film, delivered a two-tiered event. An early show for the kiddies and a much more grown-up, adult show for the locals went down. Throngs of rabid fans attended both pre-showing poster signings, grabbing posters, pictures and stickers like they were going out of style. Sage, Benchetler, Sammy, Seth, Rahlves and the rest of the crew happily met and greeted as many fans as possible before the screening.

All in all, one amazing kick off weekend for one of the best, most impressive ski film projects of late. Oakley definitely brought the stoke to the masses, helping to kick off what’s looking to be one rockin’ Winter Sports Season.

Be sure to scope out the film!