Oakley Cleans Up at Powder Awards


Oakley cleaned up at the 2008 Powder Video and Reader Poll Awards at the Hotel Jerome Saturday night is Aspen. Tanner Hall was hands down the man of the hour, taking 2nd in the Reader Poll, winning Best Performance by a Male, Best Line, and Movie of the Year for his film, Believe. Tanner literally swept the biggest night in skiing.

Oakley took a few more golden goblets, with Jon Olsson winning Best Manmade Air, Seth Morrison winning the Reader Poll (meaning he’s the favorite skier of the world’s most legit audience), Kye Peterson winning Breakthrough Performer, Jon Olsson winning Best Manmade Air and Grete Eliassen taking 3rd in the Reader Poll.

“We have to select one skier: the guy who shreds harder than all the rest, at the highest level in all aspects of skiing,” said Powder editor Derek Tayler. “That means big descents on huge mountains; innovative tricks; creativity, flow and general excellence. He is also at the mercy of his producers, cinematographers and editors, as well as his soundtrack. Everything has to go together in order to win Best Male. With such impressive performances from the men on this list, the competition was almost unheard of. But given all the criteria, the award went to Tanner Hall

Powder Magazine went on to say:

“No one in the sport right now is pushing as hard as Tanner, in all areas. His focus on backcountry skiing has elevated his game beyond the X Games in ways that have brought him newfound respect from some of the best big-mountain skiers. While his Alaska descents in Believe are relatively tame compared to something you might see from Jeremy Nobis—or Sage or Hjorleifson, for that matter—Tanner combines it with stunning footage of deep powder shots, and thrilling descents of pillow lines. Though some might question his musical choice of Tears for Fears for his Alaska segment, that’s merely a matter of taste. When you add it all up, Tanner had the best performance of the year.

Tanner also took the prestigious Best Line award. According to Powder: Tanner created a line where none existed. His form was spot on, his speed was unquestionable and aggressive, and the line had serious consequence should he make a mistake.

Hall came up on stage one more time to claim Movie of the Year for Believe. Oakley’s Seth Morrison skiing alongside Tanner Hall in Believe was integral to the film winning the award for Movie of the Year. There are few people, if any, who can hang with Seth on big mountain faces, and no one lands bigger flips off giant cliffs. His 160-foot double front flip from Believe was one of the most insane stunts of the year—and he probably would’ve landed it had his binding not pulverized on impact.

As for Best Manmade Air, no one skier has been more determined to invent new tricks than Oakley’s 25-year-old Jon Olsson. Powder said: During the 2006-07 season, Olsson pioneered the dj flip and hexo flip—two tricks that nobody had conceived let alone performed. Although Charles Gagnier’s 1260 octograb was so tweaked it seemed like he blew a knee and Pep Fujas’ tail grab on his Dorian underflip oozed more style than Weird Al Yankovic, Olsson’s hexo flip from MSP’s Seven Sunny Days was the clear-cut winner. Matchstick Productions close-up shot on this provides the viewer a front-row seat to all the rotations and grabs involved. Congrats to Jon for continuing to innovate the sport and pushing youngsters to think beyond just on-axis spins.

Oakley’s Kye Peterson took the promising Breakthrough Performer award. Powder had this to say: Has any youngster created more buzz for big mountain descents than 17-year-old Kye Petersen? Doubtful. The little man from Whistler stomped everything in all three of his movie appearances in 2007—namely, Believe, Lost and Found, and Idea. He spun off cliffs and pillows, performed like a seasoned vet on big mountain descents, and skied alongside while nearly out-skiing the best in the industry.

Finally, the legendary Seth Morrison won the coveted Powder Magazine Reader Poll. Morrison has finished either first or second in all eight annual Reader Polls. And he has owned it as of late. Though he hasn’t won a Best Male Performance since the early years of the PVA’s, it’s obvious that he continues to thrill audiences with his balls-to-the-wall skiing, and ups the ante in every movie he’s in.