Skate Legends, Art Collide: Oakley’s Love and Guts Art Show Comes Home to Southern California

<untitled> 35

A lot of the good ones die young, as they say. And it’s just as true in Skateboarding as it is anywhere else.

Through this bitter line, Oakley’s Love and Guts – Eyes Wide Open – Art Show was born in Southern California back in 2005, paying homage to those involved with skateboarding who have lost their lives too soon.

After traveling the world for a few years, Love and Guts finally found its way home. With the Maloof Cup event going down in Orange County this summer, it was only fitting to grace the region with the vibrant event while the skate world converged. With the help of Vitamin Water and Active Ride Shop, Oakley took over “The Camp” in Costa Mesa and brought Love and Guts to life yet again.

A great turnout gathered on Aug. 5 at the venue to support Artists Kirk Dianda, Oakley artist Don Pendleton, Oakley artist Todd Francis, Skin Phillips, Jeremy Wray, Christian Cooper and Sasha Steinhorst – as well as skate legends/artists Steve Caballero, Lance Mountain, Pat Ngoho, Steve Olson, Christian Hosoi and Ray Barbee. With amazing personalities on hand, a great vibe, celebrated legends and killer music, Oakley delivered the best show to date with all artists displaying their work from the past and present.

Artists Don Pendleton and Todd Francis did a “live” art mural onsite during the exhibition and wowed the spectators on hand with their talents. Mr. Pendleton also had a second sneak preview of his upcoming Artist Series Fuel Cell on display for attendees to scope out (The Limited Edition sunglass will be available in Sept. – Stay Tuned).

The Love and Guts show has spanned the globe, but it certainly felt that much at home in Orange County, as excited viewers and attendees soaked in some sick tunes by DJ Dax and a live guitar session from skateboarder and artist Ray Barbee. Beverages flowed freely – courtesty of Vitamin Water, Smart water and Asahi Beer. And Active Ride Shop also contributed five of their Oakley Limited Edition Love and Guts Frogskins, placed them on display and put them up for sale at their retail location onsite at “The Camp.”

Overall, Eyes Wide Open featured an impressive lineup of the sport’s most recognizable names mixed in with some of today’s most recognizable skateboarders and artists – all of whom paid their respects to the fallen figures who had contributed so much to the scene’s culture. These losses have left a void in skating, art and music – but their spirits and legacies continue to live on. Love and Guts was our way of further immortalizing them through Eyes Wide Open. All artists involved gave the crowd a taste of skateboarding’s past and present, as well as a look into its music and overall culture – building upon the show’s success abroad.

Watch the official video from the event:

Special thanks to all of the artists involved – as well as Vitamin water, Active, Asahi, Paul Schulte and Marcel Seva.

Also, check out these extra links for your viewing pleasure –

http://www.loveandgutsart.com/Eyes_Wide_Open.html

http://www.944.com/events/rsvp/2010/08/05/love-guts-art-show/

http://attic2zoo.com/wordpress/?p=1736