Olympics: Heavy Medal


World moving exposure for Oakley Snowboarding is all around us where Snowboarding is gracing the covers of mainstream magazines. Shaun White is prominently featured on the Sports Illustrated February 20th cover wearing his Oakley Signature Series A FRAME® goggle. Gretchen Bleiler is also featured on the same cover wearing the new Women’s OAKLEY DART™ sunglass. Sports Illustrated magazine is touted as the #1 sports magazine in the world and it is the first cover with a snowboarder wearing Oakley. Don’t start the party quite yet, we are only getting started.

The February 267h issue of Sports Illustrated showcased more Olympic snowboard medalists. Shaun White is sporting his Gold Medal. Gretchen Bleiler is showing off her Silver Medal while wearing OAKLEY DENIM, SADDLEBACK™ watch, COMPOSITION BELT and BIRD OF PREY TANK.

Next on the schedule is the upcoming release of ROLLING STONE magazine featuring Shaun White on the cover. Shaun and Gretchen are featured in the current issue of PEOPLE magazine. Gretchen is featured in 3 different 24 Hour Fitness commercials. She is also prominently featured in a CHEVY Olympic commercial airing numerous times daily. If you Google™ Shaun White’s name, a mere 4,160,000 sites are available for viewing.


Staff Writer


February 01, 2006

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