Oakley athletes were on a rampage on the final day of Winter X Games 15, raking in another eight medals and bringing the final Oakley medal count to an impressive 20 Winter X Games medals. “This was a fantastic X Games for the Oakley Brand,” said Pat McIlvain, Oakley Sports Marketing VP. “Led by an incredible athlete team laying it on the line, our exposure and brand leadership was at all time high. With our sponsorship and commercials, we had the ability to communicate a stronger brand message to a much wider audience.”
Make that four in a row. Oakley’s global icon Shaun White, the previous winner of three straight SuperPipe Golds, added yet another to the collection on Sunday – as his monster 97.33 second run sent shock waves through a record Winter X 15 crowd. Smashing a backside air, front double cork 1080, cab double cork 1080, a front-side stale-fish 540, a double mctwist 1260 (surprise trick) and an alley-oop backside rodeo – Shaun ensured that none of his closest rivals were able to touch his score.
Setting the Stage: Shaun White, Kazu and Matt Ladley Advance to Finals in Snowboard SuperPipe at Winter X 15
It’s definitely no surprise. But we’re just as pumped as ever. Oakley Snowboard Stars Shaun White, Kazuhiro Kokubo and Matt Ladley threw down big time at the Snowboard SuperPipe Elimination on Thursday night, advancing and setting the stage for what’s sure to be an epic, Oakley-laced final event on Sunday evening at Winter X Games 15. O’s high-powered crew was lead by none other than Shaun himself, whose back-to-back double-cork 1080s on his first of two laps took the night’s top score of 92.00…all in his newly unveiled, signature-series ‘Airbrake’ goggles.