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  • Airbrake Action: Shaun White Shines in Oakley’s One Icon Magazine-Issue 2

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    Posted about 2 years ago by Andrew De Lara

    This past Snowboarding season was as epic as they get. And Oakley’s Global Action Sports Icon Shaun White was one big reason for it. On or off his board, Shaun brought the buzz. Big Time. From the Oakley & Shaun White Present: Air + Style Beijing event in China – which saw the industry’s first major push into the Chinese Market with a world class big air event – to Shaun’s unveiling of the revolutionary Oakley Airbrake Goggles at Winter X 15 – to his own continuing domination of the SuperPipe in Aspen, he sent shockwaves through the industry and beyond as an ambassador and as one of the best athletes anywhere. Read about Shaun’s impact this season and step into Oakley’s culture and spirit by checking out the latest edition of Oakley’s One Icon Magazine.

  • Oakley Takes Home 20 WX 15 Medals: 10 Gold, 5 Silver & 5 Bronze

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    Posted over 2 years ago by Elishia Matta

    Oakley athletes were on a rampage on the final day of Winter X Games 15, raking in another eight medals and bringing the final Oakley medal count to an impressive 20 Winter X Games medals. “This was a fantastic X Games for the Oakley Brand,” said Pat McIlvain, Oakley Sports Marketing VP. “Led by an incredible athlete team laying it on the line, our exposure and brand leadership was at all time high. With our sponsorship and commercials, we had the ability to communicate a stronger brand message to a much wider audience.”

  • 4 In a Row: Shaun White Emerges With SuperPipe Victory at Winter X 15, Kazu Dazzles

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    Posted over 2 years ago by Andrew De Lara

    Make that four in a row. Oakley’s global icon Shaun White, the previous winner of three straight SuperPipe Golds, added yet another to the collection on Sunday – as his monster 97.33 second run sent shock waves through a record Winter X 15 crowd. Smashing a backside air, front double cork 1080, cab double cork 1080, a front-side stale-fish 540, a double mctwist 1260 (surprise trick) and an alley-oop backside rodeo – Shaun ensured that none of his closest rivals were able to touch his score.

Shaun White

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www.shaunwhite.com

Date of Birth:
September 3, 1986
Hometown:
Carlsbad, California
Sponsors:
Oakley, Burton snowboards, Target, Stride, BFGoodrich Tires, Ubisoft, Stride Gum, D6 Sports, Vail Resorts
Hobbies:
Guitar, Surfing, being ridiculously good looking.

Career Highlights

    • 15x X Games Gold Medalist (6 Consecutive Superpipe Gold Medals)
    • 2x Winter Olympics Gold Medalist
    • 7x Dew Tour Winner
    • 8x U.S. Open 1st Place Podiums
    • 10x ESPY Award Winner
    • 2x TWS Rider of the Year
    • 2x Most Outstanding Athlete of Winter X Games
    • First Athlete to win a Gold Medal at Summer and Winter X Games
    • First Athlete to Sweep Snowboard U.S. Grand Prix Halfpipe Season
    • First person to pull back-to-back double cork variations in competition
    • 2012: X Games – Scored First Winter X Snowboard Superpipe Perfect Score
    • 2009: Developed video game with Ubisoft: Shaun White Snowboarding: Road Trip (2008) and Shaun White Snowboarding: World Stage
    • 2001: 1st, Arctic Challenge (at Age 15)

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RH-130127-129372[8] Shaun White Air + Style & Dew Tour SWO-AWH-00723 ShaunWhite.ZAPALAC.LIFE-199 ShaunWhite.ZAPALAC.LIFE-104 ShaunWhite.ZAPALAC.LIFE-51
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