Skate Articles by Date

July 2014

  • Valuable Real Estate: Oakley Invades The Berrics With Help From Koston and McFetridge

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    Posted 8 days ago by Chasen Marshall

    It’s a wall in a warehouse in an industrial district. The space around this particular segment shares a likeness with the surrounding neighborhood of downtown Los Angeles. The building backs up to the Los Angeles River and is neighbors with companies that cater to fabrics and textiles and aluminum. There’s no machines humming or clocks being punched or lunch breaks. There are loud, echoing noises: snaps and whaps and cracks. There’s also a massive forklift rolling across the room. Skateboard icon Eric Koston and renowned artist Geoff McFetridge watch and wait. Koston has his skateboard at his feet, McFetridge wears an apron over an old t-shirt, off white pants and white Jack Purcells. Behind them, the 96-foot-wide, 20.5-foot-high “canvas” stands in a state of construction.