Watch Shaun White, Bruce Irons, James “Bubba” Stewart, Ryan Sheckler and Aaron Rathy’s unique introductions for each of their signature shows for Oakley Week on Fuel TV’s “The Daily Habit.”

Ryan Sheckler and Lyn-z Adams Hawkins are featured in the new Tony Hawk: RIDE, a game that launched yesterday on Wii, PS3, 360. The game features Oakley branding and even products for sale in the “store”. Step on the board and ride. Tony Hawk: RIDE lets anyone experience the thrill of skateboarding thanks to its new revolutionary motion sensing skateboard controller! Give your thumbs a rest and discover why RIDING is the new way to play!

Oakley, Inc. announced today the second version of the brand’s signature week on FUEL TV’s “The Daily Habit” will air starting today, October 5th, 2009. All five episodes were shot on location at Oakley Headquarters in Foothill Ranch, CA in front of a live-to-tape studio audience from September 22-24, 2009

Once again Ryan Sheckler proves he has one of the biggest fan, excuse me female fan followings in all of action sports. On a record-breaking 105-degree day in Foothill Ranch, CA Sheckler rolled up to Oakley headquarters in his MB AMG whip and checked for his taping of Oakley We