Shaun White is now a bona fide household name. This Oakley Team Superstar and Olympic Gold Medalist has truly rocketed to insane heights and recognition this past year. Transcending his sport, he’s not only one of the best Skate and Snowboard athletes on the Planet, he’s a Global Ambassador for his sport, the center of his own awesome video game and a natural in the bright lights, red carpets and glamour that is the entertainment industry (and the “Chairman of the Board” of Spike TV’s 2010 Guy’s Choice Awards to boot). But let’s get back to the core of it all. He is where he is because of one indisputable fact: Shaun White is just a ridiculously sick athlete. Throwing down huge, revolutionary new maneuvers not seen in his two sports during contests, he dazzled sports fans everywhere while racking up medals left and right this year.