Tour de France Experience | Alpe d’Huez, France | 19. – 21. July 2013

TDF 11

The Tour de France Experience was created for VIP dealers and media in Alpe d’Huez, at the location of the most mythical – and arguably one the hardest – stages of the Tour de France. The mountain stage climb to Alpe d’Huez stretches over 13,9km with an average gradient of 8,1%, via 21 hairpin bends and a maximum gradient of 13% – wow! Seeing the incline, one can’t even imagine anyone riding this up on a bike – let alone racing!

We rented a beautiful chalet in Alpe d’Huez that we transformed with objects from our longstanding, deeply rooted cycling history into a little Oakley cycling heritage museum. After enjoying excellent meals, BBQs in warm summer nights and a great time with friends we changed quarters and went to Geneva, for some more first-hand cycling experience:

All participants got a complete Oakley race outfit, bikes from Cervello and went biking for a day.
Next up were cycling talks with Oakley pro athlete Sven Teutenberg – former team member of Lance Armstrong and Jan Ulrich, and former Tour de France participant – with tips on nutrition, preparation and race tactics.

Watching the Tour de France coming through Annecy, live, rounded off the program. Worth a visit in its own right, Annecy is one of the most beautiful medieval towns in the world, its historic centre and small water canals nestled at the shores of a crystal clear lake. Now imagine the frenzy of the pro peloton coming through – an unforgettable atmosphere!