All Eyes On Sochi: Oakley’s Performance Elite Are Ready For Their Shot At Glory in Russia


The time is here and the time is now. Some athletes have fought their whole lives to make it to this moment. For others it’s a repeat chance at Olympic glory. Either way, the stage is set for the biggest winter sporting event in history. Every four years, winter athletes of all kinds gather in a predetermined location, somewhere the world to compete for hardware that is unparalleled by any other award. This time around, all eyes will be on Sochi, Russia,

While there will be plenty of high flying, death defying action with the highly touted snowboarders and freestyle skiers, Oakley’s performance sports athletes are also in Sochi, ready to prove why they are in fact, the world’s best. From alpine ski racing, to speed skating, to ice hockey, Oakley has a wide variety of performance sports athletes who have proven themselves and earned a chance to represent their respective countries at the 22nd rendition of the Winter Olympic Games.

There have been ups and there have been downs. Some athletes have been competing since the day the Vancouver Games ended in 2010 to make it to this point, while some just barely snuck by the qualification process. Regardless of their personal successes or plights along the way, Oakley’s finest are ready to go. The stage has been set, the preparation is over; it’s go time for the 2014 Sochi Winter Olympic Games and the athletes are sure to live up to their elite names.


Mikaela Shiffrin
Sport: Alpine Ski – Slalom, Giant Slalom Age: 18 Country: USA
Mikaela Shiffrin, the teen sensation, has been tabbed many things in the past few years. “The next big thing.” “The next Lindsey Vonn.” You name it; she’s been called it. One thing that is certain, the Colorado native has made a name for herself in the alpine ski racing world and is quickly stepping out of the shadows of others and becoming a household name. Shiffrin made her FIS Alpine Ski World Cup debut at the tender age of 15, secured her first podium the same year and won her first World Cup race a year later. At 17 she claimed her greatest accomplishment to date: a Slalom World Championship. Look for Shiffrin to dazzle the slopes and contend for a medal in both her alpine ski events.
Quote: “I hope to do my country proud, not just with results, but by representing the USA in a way that inspires others to pursue their dreams too.”

Aksel Lund Svindal
Sport: Alpine Ski – DH, Super-G, SL, GS Age: 31 Country: Norway
You don’t think men’s alpine ski racing without thinking of Aksel Lund Svindal. The speedy Norwegian has racked up one of the most, if not the most, impressive resume in the sport’s history. This will be Svindal’s third Olympic Games. Already with a medal of each type in his Olympic repertoire, Svindal will look to defend his Super-G gold from 2010 and improve on his three other disciplines. With 25 World Cup wins under his belt, the experience is there for Norway’s finest. All we can do now is wait and watch the magic happen.
Quote: “To be able to go to the Olympics, not only to race, but to feel the Olympic spirit. And I also think The Olympics are a great opportunity to inspire the world and show the good values that sports are built on.”

Team Canada
Sport: Ice Hockey
Ice Hockey is a way of life in Canada. Where the USA has Little League Baseball, Canada has hockey. Canadians eat, sleep and breathe hockey, so it’s no surprise why Team Canada is highly touted as one of the favorites to win this year’s Olympic Ice Hockey tournament. The team is stacked, with all star names like Sidney Crosby, Corey Perry, John Tavares, Matt Duchene, Drew Doughty, Duncan Keith, and many more, making Canada a force to be reckoned with in Sochi. Canada leads the all time medal list with two bronze medals, four silver medals and eight gold, including the last gold from 2010 in their own backyard in Vancouver. Look for Team Canada to vie for a medal defense this month in Sochi.
Quote: “It’s going to be a ton of fun. I know a lot of them (his Team Canada teammates) quite well but have never had a chance to play on a team with them so this is going to be a great opportunity.” – Matt Duchene