OAKLEY TRIATHLETES ON THE SMALL SCREEN: NBC TO AIR THE 2010 IRONMAN WORLD CHAMPIONSHIP DEC 18

Terenzo Bozzone - Kona - Larry Rosa

In October, Oakley unveiled a prototype of Fast Jacket™, the latest incarnation of cutting-edge performance eyewear, on the eve of the celebrated Ironman World Championships. Athletes and media alike marveled at Switchlock™ technology, which enables athletes to quickly swap lenses for optimum performance in ever changing light conditions. The following day Oakley triathletes took 8 of the top 10 podium spots, but not without a hint of dramatic flare. Defending women’s champ Chrissie Wellington dropped out of the race opening the door for Oakley teammate Miranda Carfrae to swoop in on her first Ironman title. Similarly, Oakley stars Craig Alexander (the defending champ), Terenzo Bozzone (wearing the prototype of the new Fast Jacket™) and Chris Lieto headed to Kona as pre-race favorites, but in the end it was Oakley teammate Andreas Raelert who found the spotlight finishing second after fighting Chris McCormack for every inch along the final three miles of the marathon.

This Saturday, December 18th from 4 to 6 p.m. EST you can relive the drama with the NBC broadcast of the 140.6-mile feat that is the Ford Ironman World Championship.

Read the Ironman press release below for complete broadcast details and be sure to check out Oakley’s Fast Jacket sign-up page for future updates about the latest in Oakley performance eyewear innovations.

IRONMAN PRESS RELEASE:

2010 FORD IRONMAN WORLD CHAMPIONSHIP BROADCAST TO AIR ON NBC DECEMBER 18

Annual Show Highlights Top Professional and Age Group Athletes from around the World Competing in Sport’s Most Challenging Endurance Event

Dec. 9, 2010 (Tampa, Fla.) – The Ford Ironman World Championship broadcast will air for the 20th-consecutive year on Saturday, Dec. 18, from 4 to 6 p.m. EST on NBC (check local listings). With innovative XDCAM-HD technology and super-slow-motion effects, the two-hour telecast will highlight the physical and emotional journey taken by athletes during the 140.6-mile triathlon. Veteran sports commentator and narrator Al Trautwig will provide the voiceover.

Those profiled in the Emmy-Award-winning program range from professional triathletes, including Ironman World Champion Chris McCormack, of Australia, to physically challenged athletes, military veterans, cancer survivors and an 80-year-old participant.

For the 32nd year, the Ford Ironman World Championship start cannon sounded on Oct. 9 at 6:30 a.m. Nearly 1,800 of the world’s finest athletes braved the harsh elements of Kailua-Kona, Hawaii, in an attempt to earn the title of “Ironman.” Temperatures on race day reached 85 degrees Fahrenheit and higher during certain portions of the bike and run courses. Participants ranging in age from 19 to 80 years competed in the 2.4-mile Pacific Ocean swim, 112-mile bike ride and 26.2-mile marathon in a battle of human motivation versus sweltering heat and mental and physical fatigue.

The 2010 broadcast captures the emotion of the day and features head-to-head competition among the top male and female professionals. Watch McCormack and Germany’s Andreas Raelert run stride-for-stride during the last few miles of the marathon and Australian Mirinda Carfrae, last year’s second-place finisher, as she runs a blistering 2:53 marathon. The program also highlights the 17-hour challenge of several unique age group participants who define the meaning of courage and inspiration. Featured athletes include:

Kyle Garlett, a four-time cancer survivor and heart-transplant recipient. Garlett missed the swim cutoff by seven seconds in 2009 and returns this year in an effort to complete not only the swim portion in time but also the entire 140.6-mile race.

Lew Hollander, an 80-year-old scientist, lecturer, horseman and raconteur who returns to Kailua-Kona to attempt his 21st Ironman World Championship.

Kathleen Allen, a married mother of four who balances raising her children, running a household and training for Ironman. After overcoming a cycling accident that nearly took her life, Allen arrives in Kailua-Kona to prove that her Ironman career is far from over.

Clayton Treska, a 30-year-old former Marine who received experimental chemotherapy to battle stage-IV terminal testicular cancer just one year ago. Treska, who trained for the event while undergoing treatment and living in a cancer clinic, demonstrates the Ironman mantra that “ANYTHING IS POSSIBLE. ®”

Further program details and information on the Ironman and Ironman 70.3 Series can be found by visiting www.ironman.com.

Author

Elishia Matta

Date

December 17, 2010

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